“Advertising has always been the fundamental pillar of our revenue strategy. We’re building a sustainable advertising ecosystem,” said Truecaller’s Hemant…
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BrandWagon Chai pe Charcha with Interia’s Umesh Kumar Premium Story
Umesh Kumar, CEO at Interia, talks to BrandWagon Online about his weekends, favourite vacation destination and more.
Hindalco Industries, a flagship of the Aditya Birla Group, rebrands and shifts focus from raw material supply to high-value, engineered…
As newsrooms automate content creation, ethical concerns, revenue risks, and human oversight challenges loom large. Can AI and journalism coexist…
The CCI has raided top ad agencies, including GroupM, Dentsu, and IPG, over alleged price-fixing ahead of IPL 2025. The…
With digital dominance, strategic ad placements, and changing consumer behavior, the IPL marketing playbook is evolving. Who’s winning the brand…
Are bite-sized dramas the future? Premium Story
Microdramas are reshaping India’s digital entertainment landscape, following China’s lead. With platforms like KUKU investing heavily, experts predict a $13…
Discover how Zydus Wellness is reinventing Complan, the iconic nutritional drink, by expanding its target audience, leveraging digital commerce, and…
Creval, Aptech’s AI-powered creative evaluation tool, provides structured feedback for designers, animators, and digital artists. With Amazon Bedrock’s security, real-time…
India’s Airbnb boom is turning homes into high-yield assets, with short-term rentals earning up to 5X more than traditional leases.…
Sony YAY! is evolving beyond kids’ entertainment, expanding into anime, merchandising, and licensing. Business Head Ambesh Tiwari discusses the brand’s…
In January, Reid & Taylor also announced its partnership with Unicommerce to knit together the brand’s website, warehouses, physical stores,…
The brand aims to launch multiple SKUs in the coming months to help achieve Rs 100 crore revenue in the…
Byju’s insolvency case takes a new turn as founder Byju Raveendran accuses EY of collusion with lenders. A whistleblower alleges…
Piramal Finance’s “Kagaz Se Zyada Niyat” campaign questions the financial system’s reliance on paperwork, using a mix of AI and…
How SuperYou, co-founded by Nikunj Biyani and Ranveer Singh, is changing the way Indians consume protein with convenient, high-protein snacks…
“We don’t want content to just go viral…” – LinkedIn’s Sachin Sharma on AI, Engagement, and B2B Marketing Premium Story
LinkedIn’s Sachin Sharma discusses how AI-driven tools, first-party data, and engagement-focused strategies are reshaping B2B marketing. He explains the challenges…
