In 2008, advertising agency Lowe Lintas talked about launching a tool called ?context planning? to help the …
Bates 141 India, the wholly owned communications hot shop of WPP in Asia, has been in the news recently.
Remember the television show Chupa Rustam based on street gags? Parle Agro’s mango drink Frooti has decided to go the…
This could go down as one of the biggest scams in the history of the Indian advertising industry. In an…
He is CK Prahlad?s batch mate, a gold medalist from IIM and one of the living legends of the Indian…
Advertising agency Rediffusion Y& R has traveled a long way in the last four years. When Mahesh Chauhan took over…
Among the companies who have successfully utilized the marketing opportunity called IPL is the Godrej Group.
In 2009, when most companies were cutting back on expenses due to the economic slowdown, Parle Agro forged….
Sage advice. From Saatchi & Saatchi?s regional creative director Andy Greenaway at the just concluded Goafest. And…
These egg-headed mascots with their antics conveyed the promise of Vodafone?s different value…
Which are the other regional channels you are planning to launch?
The last regional channel that Zee launched was Zee Talkies in 2007. So what is the mandate now…
What triggered MSM to buy Channel 8 in Bengal, which has now been rechristened as Sony Aath…
When Sir Martin Sorrell speaks, the advertising world listens. So, when the CEO of WPP, one of the world?s largest…
After launching a set of three television commercials for the third edition of the DLF Indian Premier League
What should one do when the woman of the house loses control over the remote control and declares a ‘non-cooperation…
In a bid to shore up its advertising revenues and mop up new clients, the Rs 840 crore Indian radio…
Goafest has had its supporters and its detractors. BrandWagon talks to Colvyn Harris, CEO, JWT, who is also the chairman…
