The year 2010 was a year of scams and even the Indian advertising industry was not spared. The industry this…
Leo Burnett Worldwide CEO and chairman Tom Bernard, and chief creative officer Mark Tutssel have written a book on advertising?HumanKind?which…
Popping champagne, cheering colleagues, smiling faces, lots of colour, an impressive line-up of awards, and most importantly, a rush of…
When Sam Balsara convinced advertising genius Trevor Beattie around two months back to bring Beattie, McGuinness
Mahindra and Mahindra (M&M) started its journey in the two-wheeler market about two years ago when they acquired Kinetic Motors.…
If reality reality shows on Indian television started off as differentiators, today every general entertainment channel worth its money has…
Neo@Ogilvy, the digital planning and buying arm of WPP’s direct and digital marketing arm, Ogilvy One, is making fresh…
When AG Krishnamurthy, the founder of advertising and marketing communications network Mudra Group retired in…
The Mudra Group under Madhukar Kamath has undergone a major transformation. With a new brand identity…
Brand Tata has been a regular on the list of the world’s top brands for the past many years. According…
This campaign was the talk of the town as mainstream media picked up the story of 2000 men coming together…
It was a campaign that truly went global. It became part of the 2010 Clinton Global Initiative and United Nations…
He is the undisputed champion of Indian advertising. Described as a living legend, the man has already been given a…
Trevor Beattie is not new to India, nor is India to him. Yet, his agency Beattie McGuinness Bungay that he…
Martin Sorrell-owned the world?s second largest marketing communications group WPP entered India through the acquisition of JWT in 1987.
What happens when the chiefs of the country?s biggest media buying agencies become journalists for a day? Following the Ad…
Piyush Pandey, the executive chairman and creative director, India and South Asia, Ogilvy and Mather has been instrumental in discovering…
WPP, the largest marketing communications company in the world has hived off its brand consulting company Added Value into a…
