The recent corporate intervention in Indian cricket has changed for good the perception of the common man towards the game.…
As the DLF Indian Premier League concluded its second round of auction, chairman and commissioner Lalit Modi, said that there…
After cricket and Bollywood, advertisers seem to have discovered a new avenue for promotion – online games. And branding folks…
The entertainment industry seems to be in despair following the Union Budget of 2008. None of its much-awaited demands or…
Corporates who lost the Indian Premier League team franchisee and the title sponsor bids are in no mood to back…
The $12-billion retail industry would get a leg-up from the Indian Premier League. Many retail majors are planning to tie-up…
The auction room in the plush, five-star Mumbai hotel was heavily guarded. Even the media had a hard time entering…
It seems that DLF Indian Premier League franchisees are leaving no stones unturned to create a complete package of cricket…
Depot, the publishing, books, music and gifts division of the Future Group is launching ?Depot self-publishing?.
Sunsilk, the haircare brand from the Unilever stable, is all set to don a new look. This will not only…
There’s fresh speculation on the UTV Software Communications Ltd front. Sources disclose that most likely UTV Toons ? the animation…
The brand IPL just doesn?t seem to stop buzzing. The Indian Premier League player auction has been delayed till Feb…
The Rs 350 crore VLCC Group is planning an IPO by 2009. The money raised from this will be spent…
It promises to be as exciting as Twenty20 cricket. Come February 8, and the likes of Mukesh Ambani, Vijay Mallya,…
Arvind Brands, the international licencee for Lee, Wrangler, Arrow, and Tommy Hilfiger, and the owner of brands like Flying Machine,…
Loud music, heavy drumbeats and cheerleaders – these are the innovations that Reliance ADAG introduced to the world of cricket…
The year 2008 seems to be one of change for Reebok as this premium sportswear goliath plans to focus on…
Advertisers have devised a new way to skirt the Indian Broadcasting Foundation proposed 25% surcharge on advertising contracts with broadcasters.
