While some organisations treat ‘people first’ as a philosophy worthy only of lip service, a few are stepping up to…
If we look at e-commerce in 2008-10, every category had three or four players and out of them a few…
Integrated newsrooms have been around for some time, but never has the concept been more relevant than now
Yippee is the first instant noodles brand to come out with a reassurance ad. Whether sales pick up remains to…
The empowered woman as the protagonist is increasingly being seen in Indian advertising. Has the industry, decried for long for…
Maxus’ behavioural science lab Moribus is all set to help brands connect better with their target audiences as it analyses…
“Amagi’s cloud-based playout platform allows TV networks to broadcast a channel without using the traditional/ expensive satellite or fiber,” says…
With only 13 Lions, 2015 was perhaps the worst year for India at Cannes. So what makes India lag behind?
With India’s first NBA Draft pick, basketball is set to gain popularity in the country, especially in tier-II cities
This is the era of digital media and lines between advertising and content are blurring. Also new segments such as…
Instead of tom-tomming its product attributes, Greenply aims for the role of category leader through its new campaign
Though India has won a Glass Lion Grand Prix at Cannes and a few metals, the advertising community is worried…
The Videocon brand has stayed true to its Indian ethos, and its latest ad campaign reinforces that feeling
An adrenaline-pumping television commercial for beverage brand Thums Up sees the popular Bollywood actor Salman Khan being carted…
Advertising is known for its crazy pace of innovation and punishing deadlines. Churning out new ideas without a break is…
Tata Sky’s daily love story ad campaign stands out for the direct connect with the “daily” nature of its new…
Taking a cue from this, broadcasters are using sporting events such as the ICC World Cup and Indian Premier League…
It was in 2012 that an image of Mahindra & Mahindra managing director Anand Mahindra petting a virtual cheetah perched…
