The US-based brand aims to provide a completely new experience in India with its new concept and large format lifestyle…
If you grew up in the ‘90s, an ‘aunty’ selling beauty products to your mother in professional looking packaging was…
In the ongoing tussle for viewership, regional markets are the new battlefield for broadcast networks.
Six years into India, and the coffeehouse chain is gung-ho about further expansion.
Among other factors to mark its entry into the country, the Swedish furniture giant has tied up with UrbanClap as…
‘We started in India in the early 2000s; Funskool came on board and we started our distribution.’
Fitness freak Virat Kohli’s recent gorging on a pack on chips for a TV ad drew everyone’s attention. It was…
As per BARC India, in the past one year, there has been an increase of 35% in HD channels, while…
The multinational confectionery, food and beverage company, which has recently completed 70 years of existence in India, believes that the…
The homegrown bags and accessories brand has unleashed a two-year marketing plan in order to revamp and be more relevant
Indian language internet users are expected to reach 536 mn in 2021 and regional content creators are taking note.
If not in this profession, I would have been…Working in Sotheby’s or Christie’s as head of Indian art and antiquities.
A so-called disruptor brand, RAW Pressery took on big packaged juices brands with its cold-pressed juices in 2013. Since then,…
The history of Wagh Bakri is unlike any other. Narandas Desai, who after leaving two tea estates in Durban (South…
The Indian dairy industry is at the tip of another major transformation. In its pursuit to become a developed dairy…
In recent times, value-added dairy products have been gaining traction among customers due to apparent changes in demographic and dietary…
Banking on nostalgia in today’s fast paced life, Saregama’s ad for Carvaan is spot on.
An improved distribution network and the increasing penetration of domestic and international players are expected to drive the candy market…
