To rejuvenate its flagship Frooti, Parle Agro is revamping its brand identity, pack design and marketing strategy…
ITC is working on plans to expand its presence in the personal care segment by leveraging its distribution infrastructure.
Flush with funds, ITC, Godrej, Dabur and others are all looking to snap up assets in India and abroad.
In a strategic move, the Rs 7,819- crore Tata Global Beverages (TGBL) is planning to co-create products with other Tata…
After introducing its energy drink ‘Urzza’, Bisleri International is gearing up for a foray in the Rs 14,000-crore carbonated…
To expand distribution capacity as Mother Dairy innovates ahead of ITC’s dairy foray…
Rs 31,877-crore Indian advertising industry betting big on ‘branded entertainment’ to woo clients, marketing spends
ITC is getting ready to introduce fruit juices under the B Natural brand, leveraging its distribution network across the country…
The benefits that a company can reap by investing in creating a strong brand for its products is exemplified by…
Britannia Industries (BIL) managing director Varun Berry is stepping up R&D to launch new products in the next two quarters…
The Rs 2.2-lakh-crore FMCG sector is set to witness a lot of action in the e-commerce space.
