30 Oct, 2014
Articles By Lalitha Srinivasan
With revamped Frooti, we want to make inroads into new consumer groups: Nadia Chauhan
To rejuvenate its flagship Frooti, Parle Agro is revamping its brand identity, pack design and marketing strategy...
Mar 31, 2015
ITC looks at Savlon extensions to rival Dettol
ITC is working on plans to expand its presence in the personal care segment by leveraging its distribution infrastructure.
Mar 20, 2015
Acquire to grow: FMCG companies on the prowl
Flush with funds, ITC, Godrej, Dabur and others are all looking to snap up assets in India and abroad.
Mar 09, 2015
We are not looking at acquisitions right now: Ajoy Misra, MD & CEO, Tata Global Beverages
In a strategic move, the Rs 7,819- crore Tata Global Beverages (TGBL) is planning to co-create products with other Tata group...
Feb 18, 2015
New fizz to Bisleri ambition, plans to launch soft drinks
After introducing its energy drink ‘Urzza’, Bisleri International is gearing up for a foray in the Rs 14,000-crore carbonated...
Jan 06, 2015
As competition intensifies, Amul steps up efforts to remain ‘The Taste of India’
To expand distribution capacity as Mother Dairy innovates ahead of ITC’s dairy foray...
Dec 29, 2014
In-show integration ‘ads’ more muscle to brand visibility, reach
Rs 31,877-crore Indian advertising industry betting big on ‘branded entertainment’ to woo clients, marketing spends
Dec 23, 2014
ITC readies for foray into dairy, fruit juices with Rs 900-cr spend
ITC is getting ready to introduce fruit juices under the B Natural brand, leveraging its distribution network across the country...
Dec 20, 2014
Strong brands help Marico boost sales
The benefits that a company can reap by investing in creating a strong brand for its products is exemplified by Marico...
Dec 01, 2014
We will invest over R400 crore in next 18 months: Varun Berry, MD, Britannia Industries
Britannia Industries (BIL) managing director Varun Berry is stepping up R&D to launch new products in the next two quarters...
Nov 29, 2014
FMCG firms hit the gas in online space
The Rs 2.2-lakh-crore FMCG sector is set to witness a lot of action in the e-commerce space.
Nov 22, 2014
OnePlus TV: Televisions Set to Get the Never Settle Feeling!
How to check if you are eligible for a personal loan
OnePlus 7 Pro and OnePlus 7 in the Amazon Freedom Sale: the perfect Phone Investment
How to choose the best personal loan for you
Planning your new smartphone? Here are eight things to consider
Budget 2019: Central govt to contribute 14% to NPS, employees to get 80C benefit on Tier-II deposits from April 1
Budget 2019: Hike in import duty may dampen the gold rush
Budget 2019: More power to villages; Rs 2 lakh crore allocated to Panchayats in five years
Budget 2019: Healthcare sector expects hike in exemption limits for health checkup, medical reimbursement
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