Lalitha Srinivasan

With revamped Frooti, we want to make inroads into new consumer groups: Nadia Chauhan

To rejuvenate its flagship Frooti, Parle Agro is revamping its brand identity, pack design and marketing strategy...

Frooti, Parle Agro, Bailley, Cafe Cuba, Appy Fizz, frooti price, frooti price, frooti new packaging, frooti logo, frooti growth, frooti drink News

ITC looks at Savlon extensions to rival Dettol

ITC is working on plans to expand its presence in the personal care segment by leveraging its distribution infrastructure.

ITC Q1 results shares News

Acquire to grow: FMCG companies on the prowl

Flush with funds, ITC, Godrej, Dabur and others are all looking to snap up assets in India and abroad.

Acquire to grow: FMCG companies on the prowl

We are not looking at acquisitions right now: Ajoy Misra, MD & CEO, Tata Global Beverages

In a strategic move, the Rs 7,819- crore Tata Global Beverages (TGBL) is planning to co-create products with other Tata group...

We are not looking at acquisitions right now: Ajoy Misra, MD & CEO, Tata Global Beverages

New fizz to Bisleri ambition, plans to launch soft drinks

After introducing its energy drink ‘Urzza’, Bisleri International is gearing up for a foray in the Rs 14,000-crore carbonated...

New fizz to Bisleri ambition, plans to launch soft drinks

As competition intensifies, Amul steps up efforts to remain ‘The Taste of India’

To expand distribution capacity as Mother Dairy innovates ahead of ITC’s dairy foray...

Amul, Mother Dairy, Amul products News

In-show integration ‘ads’ more muscle to brand visibility, reach

Rs 31,877-crore Indian advertising industry betting big on ‘branded entertainment’ to woo clients, marketing spends

Industry News

ITC readies for foray into dairy, fruit juices with Rs 900-cr spend

ITC is getting ready to introduce fruit juices under the B Natural brand, leveraging its distribution network across the country...

Industry News

Strong brands help Marico boost sales

The benefits that a company can reap by investing in creating a strong brand for its products is exemplified by Marico...

Strong brands help Marico boost sales

We will invest over R400 crore in next 18 months: Varun Berry, MD, Britannia Industries

Britannia Industries (BIL) managing director Varun Berry is stepping up R&D to launch new products in the next two quarters...

We will invest over R400 crore in next 18 months: Varun Berry, MD, Britannia Industries

FMCG firms hit the gas in online space

The Rs 2.2-lakh-crore FMCG sector is set to witness a lot of action in the e-commerce space.

FMCG firms hit the gas in online space
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