From Shein to Patanjali, exaggerated green claims are facing global and Indian regulatory heat, with fines, bans, and consumer backlash…
India’s snack aisle is undergoing a makeover as startups push makhana, millet chips, protein wafers and freeze-dried fruits into mainstream…
From a single outlet in Church Street, Bengaluru, to 57 locations across 10 cities, SOCIAL is carving a space for…
An emerging set of online marketplaces is enabling consumers to acquire non-refundable flights, hotel bookings, and holiday packages from travellers…
Ten steps, one glow. What once seemed excessive is now everyday skincare for a growing tribe of Indian beauty lovers.…
On paper, it’s a clever disruption. While a traditional streaming deal could have netted Khan a one-time upfront payment, reportedly…
After co-founding caffeine-led mCaffeine, Tarun Sharma is repurposing the same backend engine to build Hyphen, a skincare brand that blends…
A massive 8.7-magnitude quake off Russia’s Kamchatka Peninsula has triggered tsunami alerts across the Pacific, disrupting life from Japan to…
A stolen kiss at a Coldplay concert turned into a marketing frenzy. As the Astronomer CEO’s scandal lit up the…
What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss…
As Cipla turns 90, the pharmaceutical giant is reimagining itself as a brand fit for a wellness-driven, digital-first India.
BrandWagon Chai pe Charcha with Knya’s Vanshika Kaji Premium Story
Weekends are mostly for family. We’ll usually have slow mornings, then take the kids to the park or a café,…
They are now a daily habit for millions, watched in transit, during tea breaks, or late into the night, often…
What began as a street-side spectacle is now taking structured form. On July 11, 2025, Dolly announced a pan-India franchise…
Welcome to India’s latest social escape, the fake wedding. Think of it as a sangeet for the sake of a…
NODWIN Gaming eyes 100 million viewers for Esports World Cup in South Asia: Co-founder Akshat Rathee
India, Rathee said, is no longer a peripheral market in global esports. “India isn’t just into esports; it is helping…
A viral reel, a WhatsApp group, and a manifesto with no product — that’s how sneaker brand Gully Labs was…
There is precedent. Back in 2007, Sourav Ganguly was fined for donning a Puma headband when Nike was the official…
