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    1. Business News
    2. Authors
    3. gokul krishnamoorthy

    Gokul Krishnamoorthy

    The power of storytelling: From Nike’s ‘Make Every Yard Count’ to a global creative journey
    When you tell good stories, it leads to better stories: VML’s Senthil Kumar 

    Speaking on ‘Split Second Storytelling’ at an Ad Club Madras event, the CCO reflected on the inspiring life story of…

    By Gokul Krishnamoorthy
    Updated: March 31, 2025 13:38 IST
    S Chockalingam (Chocka), Co-founder and Director, OPN Advertising
    We wanted CSK to stay true to being a team owned by fans: S Chocka, OPN Advertising

    The adlander credits the freedom given to the agency by the team owners for the birth of #WhistlePodu and several…

    By Gokul Krishnamoorthy
    December 20, 2024 13:06 IST
    Group CEO Subbu explains how the Lintas Employees’ Welfare Trust has supported the leadership as it seeks to expand benefits in the areas of healthcare, education, holidays and more to all its permanent staff – and unlock the resultant ‘soft power’.
    MullenLowe Lintas leverages latent armoury to engage employees, with benefits

    MullenLowe Lintas Group is putting its money where its mouth is on the people front, rooted in the belief that…

    By Gokul Krishnamoorthy
    August 12, 2024 13:16 IST
    With 18 metals at the end of the five-day festival, the Indian contingent was staring at its worst performance since 2015 when it picked 13 metals.
    Dear Adland: Beware of what you get inspired by

    With due respect to every winning entry at the Cannes Lions and awards of all hues, we must recognise that…

    By Gokul Krishnamoorthy
    July 3, 2024 14:55 IST

    Latest News

    Company forces RTO, employees told to keep quiet: Open office noise sparks outrage

    ‘Classic corporate logic’: Company tells employees to ‘be quiet’ after forcing them back to office

    NIA arrests Faridabad man in delhi red fort blast case

    NIA arrests Faridabad man who gave shelter to Red Fort bomber; 7 arrests made so far

    Inside Manish Malhotra's Rs 21 crore Mumbai home

    Inside Manish Malhotra’s Rs 21 crore Mumbai home: Vintage furniture, stunning spiral staircase and luxe spa-inspired bathroom

    iqoo 15

    iQOO 15 launched in India as OnePlus 15, iPhone 17 rival: Check design, cameras, colours and more

    ICICI Bank expects India’s real GDP to rise 7.5% year-on-year in Q2FY26, driven by rural demand, strong industrial output and robust services activity, but warns of key risks that could slow momentum in the coming quarters.

    ICICI Bank predicts India’s Q2 GDP growth at 7.5% — What could challenge this upside?

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    Latest News
    • NIA arrests Faridabad man who gave shelter to Red Fort bomber; 7 arrests made so far
    • Inside Manish Malhotra’s Rs 21 crore Mumbai home: Vintage furniture, stunning spiral staircase and luxe spa-inspired bathroom
    • iQOO 15 launched in India as OnePlus 15, iPhone 17 rival: Check design, cameras, colours and more
    • ICICI Bank predicts India’s Q2 GDP growth at 7.5% — What could challenge this upside?
    • HCLTech, SAP partner to develop physical AI  for warehouse, fleet and industrial automation
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