Firms are leveraging cutting-edge tech to achieve marketing goals
Changing economies, tech, tastes can be a struggle for firms
‘This is not a market with easy pickings’
— As told to Geetika Srivastava.
ASCI has unravelled influencer archetypes in a new report.
In an interview with Geetika Srivastava, chairman and CEO Sumant Sinha spoke about what the new identity signifies and what…
Service will reshape brand-influencer collaborations
GCPL has rolled out a ‘Mini Liquid’ combo version of its over Rs. 1,500-crore Goodknight brand, which comprises a machine…
Do music festivals offer brands enough bang for the ad buck?
ASCI is trying to push the impact of self-regulation at the point of creation of ads and not just at the…
How FnP is working to become a one-stop gifting destination
So far, many influencers protected themselves against liabilities by inserting an indemnity clause in their agreements.
On weekends, I like to disconnect from work
How the Indian edtech industry can market itself ‘ethically’
What will it take for the AI tool to change the game for marketers?
The first thing to remember, gimmicks are not strategy and when misfired, they can actually harm a brand.
My weekend schedule now also includes practicing meditation, which I feel helps me in being more composed and balanced.
These announcements come amid increased scrutiny on how foods and beverages companies market products high in salt, sugar and fat…
