With deep roots in the country, its people and ethos, the brand has become an integral part of India’s culture
Toyota is my preferred car brand, while Bose is my go-to for high-quality music systems, says Aggarwal
Needless to say, it goes All Too Well
Brands are turning up the heat in the frozen foods category
Manerikar states that he engages in thorough reviews of data insights, concepts, and scripts in the project pipeline on weekdays
Brands have woken up to the potential of the sleep aid market in India
Brands are harnessing the power of intrigue with ad trailers
The “Share a Coke” campaign by Coca-Cola is an iconic example of personalised marketing that resonated with consumers worldwide
The No 2 consumer player needs some nifty moves in gaming to forge ahead
Meta’s Instagram has extended its Creator Marketplace — a “digital bazaar” of sorts — to eight countries, including India
Barnwal states that the two gadgets he can’t live without are his smartphone and laptop
Instagram’s Creator Marketplace will shake up the ecosystem
‘We look at eyewear as an instrument of self-expression’
The brand plans to open stores in locations including Jasola, Faridabad, and Gurugram over the coming weeks
The success of M&M’s ARcade campaign can be attributed to several key factors.
Six among the top 100 global luxury brands are from India
Retail media is a pivotal marketing tool in the post-cookie era
The initiative was launched during the World Economic Forum in Davos
