The cost of infamy: Influencer marketing pitfalls Premium Story
Takeaways from the India’s Got Latent uproar
India’s ad market to grow by 11% in 2025 Premium Story
Traditional ad expenditure, which spans TV, print, radio, cinema and outdoor advertising, grew by 6% last year, while digital advertising…
And last week, when Goyal announced that its board of directors had approved a resolution to officially change the name…
Watch, shop, repeat: Combining reach and relevance Premium Story
Amazon MX Player is relying on an ad-supported model
Interview: Gautam Reghunath, Co-Founder & CEO, Talented Premium Story
‘Most large ad agencies have started to look homogenous’
In 2024, India’s advertising industry recorded a 6.3% growth to reach Rs 101,084 crore, despite macroeconomic headwinds. It is expected…
LinkedIn Conversation Ads have an average open rate of around 50%, which is higher than the industry average of 21%.…
Lodha vs Lodha: What’s in a name? Premium Story
Abhishek runs the Lodha Group, whose market capitalisation is an estimated `1.1 trillion, and operating in almost all real estate…
Concert marketing : Making of a showstopper Premium Story
Coldplay’s India connection began to really blossom in 2016, when the band also released its popular single ‘Hymn for the…
Are brands ready yet to join the pickleball party? Premium Story
New sport on the block
Work-life balance: How about going back to school? Premium Story
The maelstrom over L&T chairman SN Subrahmanyan’s suggestion of a 90-hour workweek underscores the need for critical social media training…
Is Goa’s tourism decline real? Challenges and opportunities for the state’s hospitality sector Premium Story
Goa’s tourism is impacted by broader issues facing the tourism sector, points out Aalap Desai, CCO and co-founder, tgthr. “Steep…
ZEEL, SPNI join orice hike wave with 10% rate increase
One of the aspects that I really get excited about my job is knowing that we get to help families…
‘Building a strong culture of productivity is a key focus area’
Animation made the world of steel look less formidable
‘Weekends are precious. I try to have a balanced week with work and play, but given my travel, the weekend…
‘The traditional media agency model continues to be critical’
