Is record viewership leading to brand clutter on IPL?
What Google’s delay in phasing out cookies means for the ad world
Will the most-valuable IPL franchise be dethroned this year?
‘Zoom is now a collaboration & not conference-only platform’
Competitors may not raise prices; cross-selling between telecom, streaming likely, say experts
Why Indian ads must ensure better representation
Will Indian moms forgive Cerelac and Bournvita?
Reach versus flexibility
“The one thing I don’t like is not having a clear schedule; or when the day starts running me instead…
What non-cricket sports must do to catch up on viewership & revenue
Swiggy hit the mark with its Valentine’s Day campaign this year by tapping into the universal theme of love
Influencer earnings have doubled in the last couple of years
Why Thomas Cook is taking the domestic path to growth
Three lessons marketers must learn from the Patanjali Ayurved fiasco
‘GenAI is just another tool to improve clients’ biz results’
Outdoor ad spending to cross Rs 1K crore in the run up to elections
I believe there is a need to shift public perception around our industry and especially towards our high-quality, machine-made tea…
This segment will hog over 40% of digital ad spends this IPL season
