‘Growth is coming from the enterprise segment now’
ZEE5 expects the Telugu market to drive 20-25% of its subscriptions
‘Brands are increasingly seeking integrated solutions’
The latest skirmish between Emami’s Kesh King and HUL’s Indulekha shows that comparative advertising will be rampant when stakes get…
Industry leaders on whether guidelines would end up stifling creativity in advertising
Cinema revenues hit the Rs 4,000-crore-mark this year on the back of big releases from the South and higher ticket…
‘Domestic tourism will be a major growth driver’
Prashanth Aluru, a former Facebook and Bain hand, will be behind the steering wheel for this venture
Pricing is a key factor in the democratisation of education. Ed-tech firms must provide quality services at affordable prices to…
Marketers experiment with immersive experiences on the metaverse
‘Small cities account for 40% of Tata CLiQ Luxury’s revenues’
“Recent privacy changes have made it tougher for advertisers to track user behaviour online. Facebook is metamorphosing into the ‘metaverse’.…
RSH Global taps e-commerce and new markets, in order to compete on a national scale
‘Volkswagen network is now across 80% of the country’
Out-of-home advertising is recovering on the back of new digital capabilities and the return of big spenders
AI-led or IoT enabled consumer durables are catching the attention of customers.
Though migration to OTT and viewer fatigue have reduced TV viewership, IPL’s media rights value is not likely to be…
‘For Spotify, the maximum pricing options are in India’
