Vegan meat brands in India must get pricing and taste right to grow
We are growing by 20% year-on-year. About 10% comes from existing businesses and the other 10% from new accounts.
The story was crafted to contain all the syllables needed to bank their voice in less than 30 minutes turning…
Advertising growth in CY23 will predominantly come from TV and digital.
Air India will drop brand Vistara but must take on its attributes
He is credited with brand-building for global and Indian brands such as Britannia, Saffola, Dabur, Paytm, Nestle, Coca-Cola and Mastercard.
Indian brands are yet to leverage the potential of metaverse
Air India’s challenges as it negotiates the winds of change
AD REVENUE MAY INCREASE 50% FROM THE 2018 EDITION
A paid subscription model will allow Twitter access to its user database, which could potentially be a goldmine for brands…
With the new positioning, the channel aims to strengthen its “emotional connect with viewers by focusing on the relationships”
The revenge travel trend is continuing even though the average ticket price is around 15-20% more than it was last…
Here’s how brands can protect themselves when partnering with celebs
From lavish Emirati meals to thrilling adventures in the mountains, Ras Al Khaimah is establishing itself as the new tourist…
The campaign set up a real-life experiment, carried out and approved by real scientists, backed by real science, and based…
Why brands are pumping big money into branded assets
While the organised market is still largely under-penetrated, IRTH will face stiff competition from established Indian brands like Lavie and…
Experts outline new rules to make campaigns impactful amid noise
