OTT apps, podcasts and new IPs are part of the toolkit for growth
As Zomato makes its debut in inter-city food delivery, players already in that space share insights and learnings
The biggest takeaway is the sheer growth in the total value of the top Indian brands.
Kantar BrandZ India Top 75 brands lead globally in brand value growth with 35% CAGR over 2020
Its positioning in the country plays on its global slogan, ‘Let’s Make Your Home Special’, which was introduced in 2021…
The festive season is set to see TV ad spends go up by 8-10%, thus boosting revenues of broadcasters
Emami Agrotech aims to shake up India’s `80,000-crore spices market with its new range of masalas
‘We aim to make trials easier even in the smallest towns’
Retail chains are on an expansion spree, riding on growing demand from a young consumer cohort
Challenger brands and differentiated offerings are shaking up the `4,000-cr pet care industry
Can actors such as Allu Arjun, Samantha Ruth Prabhu and Rashmika Mandanna become India’s new A-list brand endorsers?
Now in its third year, homegrown social media platform Koo’s key priorities are scaling up and monetisation
Allu Arjun endorses brands such as Zomato, redBus, Rapido, among others, and Samantha Ruth Prabhu endorses KurKure, Myntra, Mamaearth, Munch,…
According to Criteo’s 2022 Travel Commerce Insights, when comparing travel service providers, Indian travellers said good ratings were a key…
Babool, rolled out a campaign in an effort to make the brand name synonymous with the very act of brushing…
‘We manufacture 80% of our products locally’
The latest gel-to-liquid body wash from Godrej Consumer Products is a smart way to induce trial
Google’s move to monetise YouTube Shorts is a win-win for content creators, advertisers and audiences
