India’s AdEx reached `89,803 crore in 2022, registering a growth of 21% over the previous year.
What separated the ‘Lost Class’ from other campaigns was that it painted a moving image of what the absence of…
A packed year to see the sport take a good 90% of overall expenditure.
The food and beverage industry needs to put a lot of effort into finding ways to serve products that are…
How India’s outing at T20 Women’s World Cup will impact WPL
Ergo, the segment is the next big opportunity for e-commerce players who now have their eyes firmly fixed on tier-II…
Viacom to stream IPL on its JioCinema platform for the first time with free access for viewers.
Cinthol is reportedly just under the Rs 1,000-crore revenue mark, with an estimated 5% market share of the mass end of…
The onus is on the broadcaster to bridge the corridor of uncertainty
Creating a collaborative, healthy work culture and retaining employees while also helping them nurture career goals are some of our…
Directly buying from social platforms helps remove friction
The film is any art director’s dream and it is a great example of how art can change the way…
Interview: Suparna Mitra, CEO, Watches & Wearables Division, Titan Company
Marketing heads discuss which strategies are best to employ this year, and which ones are best avoided
The run-up to WIPL starts with the media rights auction today
From AI and hybrid working modes to a greater focus on brand purpose, marketers and advertising leaders recap the big…
Shifts in recruitment ecosystem have forced Monster.com to rebrand
What has divided opinion is the rather gimmicky way in which this has been done with some commentators pointing out…
