AD REVENUE MAY INCREASE 50% FROM THE 2018 EDITION
A paid subscription model will allow Twitter access to its user database, which could potentially be a goldmine for brands…
With the new positioning, the channel aims to strengthen its “emotional connect with viewers by focusing on the relationships”
The revenge travel trend is continuing even though the average ticket price is around 15-20% more than it was last…
Here’s how brands can protect themselves when partnering with celebs
From lavish Emirati meals to thrilling adventures in the mountains, Ras Al Khaimah is establishing itself as the new tourist…
The campaign set up a real-life experiment, carried out and approved by real scientists, backed by real science, and based…
Why brands are pumping big money into branded assets
While the organised market is still largely under-penetrated, IRTH will face stiff competition from established Indian brands like Lavie and…
Experts outline new rules to make campaigns impactful amid noise
‘Over 80% of e-comm sales in India via mobile this year’
The industry has seen the emergence of new advertisers, including startups and D2C brands, whose approach to advertising and brand…
Amazon Prime Video aims to be India’s top entertainment app
The second leg of Dove’s #StopTheBeautyTest campaign has won applause for championing body positivity. However, every time a brand speaks…
Saugata Gupta, MD & CEO, Marico, elected vice-chairman, while Shashi Sinha, CEO at IPG Mediabrands India, is honorary treasurer
Authentic content and creator-brand synergy bring the big deals
Already, the number of daily flights and passengers we have are higher than pre-Covid times,” he remarked. The airline is…
‘We focused on sustainability even before it was fashionable’
