How CTV and mobile advertising turned game changer for Haier in India
We entered new categories like furniture around three years ago, because we had established ourselves in the mattress space and…
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FE Brandwagon reached out to some of the industry’s top creative guns to spotlight the year’s standout ads
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How brands are tapping into India’s growing Korean sub-culture
As per the terms of the deal, the current Indian business of the luxury shoemaker will be transferred into a…
Move from casual to lifestyle bolstered Pepe Jeans’ growth
Agencies that can’t change in the next 5 years will be redundant
Social media advertising
New technology emerges all the time and using it to help our clients succeed is what keeps me going, says…
Who stands to gain what from the IndiGo-Mokobara collaboration
ITC goes hyperlocal with two spice brands in its arsenal
