On the occasion of Earth Day on April 22 in 2022, Back Market and Marcel seized the opportunity to influence…
The two weigh in on the relationship between creativity and technology and on Ogilvy’s next phase of growth
Disney+ has introduced features like live feed and AI-based video clarity for a better streaming experience
Naveen Soni, president of Lexus India, tells how the India arm is trying to break into the top 3 APAC…
E-commerce platforms tailor measures to level the playing field
Brand value of India’s top 75 brands combined is $379 billion, demonstrating resilience during global slowdown
What it will take for Channels to be brands’ preferred ad medium
How pure-play D2C brands are changing the face of the market
The report, titled ‘Beyond 22 Yards’, examine’s India’s dynamic cricket landscape
‘Cafés are now an extension of the home and the workplace’
The focus and importance on feel-good content, breaking away from the noise of sensationalism is quite admirable
A look at Viacom18’s sports-driven strategy and its implications
Why today’s brands are enlisting stars no longer in the limelight?
‘We prefer to think of our business as B2C’
Mastercard is betting big on its ICC partnership for the men’s World Cup
The ad film, ‘Tea – India’s Favourite Social Network’ from Brooke Bond Red Label makes you long for conversations and…
Who is winning the CTV vs linear TV war in India?
‘Advertising has evolved to include marketing solutions’
