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    1. Business News
    2. Authors
    3. brandwagon online

    BrandWagon Online

    ICICI Lombard launched a new digital campaign
    This New Year’s Eve, ICICI Lombard urges people to not drink and drive

    ICICI Lombard is leveraging its social media assets and digital platforms to promote the campaign

    By BrandWagon Online
    December 30, 2019 17:28 IST
    AI machine, innovation, Virtual Human, foldable screen, OECD, artificial intelligence 
    Ericsson’s ConsumerLab report predicts a future ruled by AI and VA

    From dependency on AI to expecting VA to argue like a human, Ericsson’s ConsumerLab trends lists the top 10 consumer…

    By BrandWagon Online
    December 27, 2019 17:13 IST
    Publicis Media bags Hero MotoCorp Media mandate
    Publicis Media bags media mandate for Hero MotoCorp

    The agency won the mandate following a multi-agency pitch

    By BrandWagon Online
    December 27, 2019 14:24 IST
    According to Subhasis Ghosh, life insurance is usually purchased with the intent of saving tax and helping family tide over any unpredictable occurrence of death
    Kotak Life with Vinay Pathak highlights the Importance of ‘complete’ life insurance

    The campaign is conceptualised and executed by creative agency Wunderman Thompson

    By BrandWagon Online
    December 26, 2019 18:24 IST
    Casio India’s Baby-G urges customers to #QuitTheComfortZone with Jacqueline Fernandez

    The campaign aims to highlights BABY-G’s “tough and cool” outlook with appeal for women who lead active lives

    By BrandWagon Online
    December 26, 2019 16:56 IST
    TheSmallBigIdea bags social media duties for Good Newwz
    TheSmallBigIdea bags social media duties for ‘Good Newwz’

    The agency will be responsible for conceptualising and executing social media campaigns across Facebook, Twitter and Instagram

    By BrandWagon Online
    Updated: December 26, 2019 16:32 IST
    Perfomics India has won the integrated digital media mandate for GoAir
    Performics India bags digital media mandate for GoAir

    The mandate was previously with iProspect India

    By BrandWagon Online
    December 26, 2019 12:39 IST
    DSP Mutual Fund partners with Milestone Brandcom
    DSP Mutual Fund and Milestone Brandcom spread awareness with their latest outdoor campaign

    The campaign aims to highlight the features of Dynamic Asset Allocation Funds

    By BrandWagon Online
    December 24, 2019 17:05 IST
    ZEE5 aims to increase web reach by 5x by launching Progressive Web App

    The updated PWA version of the platform will allow users to access over a lakh hours of content seamlessly

    By BrandWagon Online
    Updated: December 24, 2019 12:50 IST
    Livpure launches new digital campaign
    Livpure urges people to celebrate Christmas with #PurityKaGift

    The water purifier brand recently rolled out its Christmas themed digital campaign

    By BrandWagon Online
    December 23, 2019 18:23 IST
    Dentsu India Slingshot bags creative mandate for Melorra
    Dentsu India Slingshot bags creative mandate for Melorra

    The agency won the mandate following a multi-agency pitch

    By BrandWagon Online
    Updated: December 24, 2019 13:11 IST
    Starcom appoints Anil Shankar
    Anil Shankar joins Starcom as vice president, Digital Media Solutions

    Prior to this, Shankar headed the programmatic sales division at Times Internet for more than a year

    By BrandWagon Online
    December 23, 2019 11:26 IST
    Verizon Media partners with Eros Now
    Eros Now partners with Verizon Media Platform to meet global demand for Bollywood streaming content

    Eros Now has 12,000 movie titles, TV shows, Eros Now Originals and short-format content – Eros Now Quickie

    By BrandWagon Online
    December 20, 2019 15:55 IST
    The multi-film campaign that highlights the efforts of the BMC’s departments is live across online and offline media.
    BMC launches its latest campaign to restore citizens’ trust

    The multi-film campaign that highlights the efforts of the BMC’s departments is live across online and offline media

    By BrandWagon Online
    December 20, 2019 12:27 IST
    Havas Group acquires experiential agency Shobiz
    Havas Group acquires experiential agency Shobiz

    With the acquisition of Shobiz, Havas Group completes its third acquisition in India in under a year.

    By BrandWagon Online
    December 19, 2019 14:57 IST
    According to Virat Tandon, group CEO, MullenLowe Lintas Group, Krishnan's appointment is a step towards ensuring that Mullen Lintas lives up to its purpose of Challenger Thinking and offers clients a credible alternative to the top 2-3 agencies.
    Mullen Lintas appoints Hari Krishnan as CEO

    The appointment will be effective, January 2020

    By BrandWagon Online
    December 19, 2019 11:50 IST
    Verizon Media partners with Eros Now
    Airtel partners with Lionsgate to launch Lionsgate Play in India

    Partnership gives Airtel Customers access to Lionsgate library including film franchises, new and recent theatrical releases

    By BrandWagon Online
    December 18, 2019 15:05 IST
    BIBA is a home-grown ethnic wear brand, started by Meena Bindra
    Publicis India bags Biba’s creative mandate

    The account will be serviced out of New Delhi

    By BrandWagon Online
    December 18, 2019 13:22 IST
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    Indian-origin billionaire Vivek Ramaswamy’s 80% net worth surge is NOT all from US politics

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