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    1. Business News
    2. Authors
    3. brandwagon online

    BrandWagon Online

    The campaign is conceived by Lowe Lintas Delhi
    Uber Moto urges the youth to #GetSetMoto with its new campaign

    Through the ad films, the company aims to strike an emotional chord with its customers

    By BrandWagon Online
    February 3, 2020 15:20 IST
    Sandeep Mathrani; WeWork
    WeWork appoints Sandeep Mathrani as its new CEO

    He will officially assume his position from February 18, 2019

    By BrandWagon Online
    February 3, 2020 12:34 IST
    Top 10 advertisers, Top 10 brands
    Lux Toilet Soap races ahead of Trivago to emerge as the most advertised brand in Week 3: BARC

    Meanwhile, Hindustan Unilever Limited remains the biggest advertiser

    By BrandWagon Online
    February 1, 2020 10:40 IST
    The campaign involved installing special decibel meters that were connected to traffic signals across the island city.
    How via the ‘Punishing Signal’ Mumbai Traffic Police and FCB Interface took on the honking brigade

    The campaign ‘Punishing Signal’ has been conceptualised by FCB Interface

    By BrandWagon Online
    Updated: January 31, 2020 17:40 IST
    The multi-part series campaign follows the siblings as they explore the diverse neighborhoods of Los Angeles.
    Los Angeles ropes in Sonam Kapoor Ahuja and Rhea Kapoor for its new campaign

    The digital collaboration highlights LA’s vibrant shopping, culinary and wellness scenes

    By BrandWagon Online
    January 31, 2020 16:56 IST
    Rishi Kapoor has over 15 years of experience in building and managing sustainable verticals in the media industry
    Rishi Kapoor joins Sapphire Human Solutions as an associate partner

    Prior to this, he was working for Times Strategic Solutions Ltd. (ET Edge)

    By BrandWagon Online
    January 31, 2020 14:08 IST
    Gupte has over 28 years of experience in legal, regulatory, M&A, and compliance
    ZEEL appoints Aamod Gupte as legal head

    Prior to ZEE, Gupte was working for Eros International Media Limited as group general counsel

    By BrandWagon Online
    January 31, 2020 12:55 IST
    This auto expo, vision of mobility will be alive as SIAM partners with Facebook

    The Facebook family of apps will help take AutoExpo2020 beyond the venue to auto-enthusiasts across the country

    By BrandWagon Online
    January 30, 2020 18:30 IST
    Left to right: NS Venkatesh, Sachin Tendulkar and Nilesh Shah
    AMFI ropes in Sachin Tendulkar and MS Dhoni for ‘Mutual Funds Sahi Hai’ campaign

    The campaign aims to create awareness about mutual funds, as the preferred investment option.

    By BrandWagon Online
    January 30, 2020 17:35 IST
    The campaign features a narrative by Malika Sadani describing every mom’s struggle when it comes to finding the right products for her baby
    The Moms Co. launches its debut digital campaign ‘Science of Motherhood’

    The campaign is conceptualised by Spring Marketing Capital and directed by Sohini Dasgupta of Big Momma Productions.

    By BrandWagon Online
    January 30, 2020 14:23 IST
    Honor 9X, Digital Campaign
    Honor India rolls out ‘Honor Rap Battle’ campaign to promote Honor 9X

    ‘Honor Rap Battle’ campaign was conceived by creative agency Mullen Lintas

    By BrandWagon Online
    January 30, 2020 13:10 IST
    India is a key growth market for GfK in APAC and globally
    GfK strengthens strategic leadership in India

    GfK has also expanded its Global Service Center (GSC) footprint in India

    By BrandWagon Online
    January 29, 2020 18:55 IST
    Ajay Gupte joined Wavemaker India last year from his previous role in Wavemaker Indonesia where he was the MD
    Wavemaker elevates Ajay Gupte to chief executive officer of Wavemaker South Asia

    Kartik Sharma steps down to pursue other opportunities in the industry

    By BrandWagon Online
    January 29, 2020 16:29 IST
    According to the tech giant, the spread of misinformation is something the GNI India Training Network has been working to counteract, in their newsrooms and beyond.
    Google.org donates $1 million to Internews to fight fake news in India

    The funding support is part of Google.org’s broader, $10 million commitment to media literacy, in collaboration with the Google News…

    By BrandWagon Online
    January 29, 2020 14:04 IST
    The first two brand films reinstate the fact that if children begin to learn early on, they learn for life.
    Dentsu India launches ‘Behtar Parvarish Ka Pata’ campaign for Ashiana Housing

    The campaign includes three video films and various digital assets

    By BrandWagon Online
    January 29, 2020 13:17 IST
    Facebook, Social Media Outage, Instagram, Twitter
    Instagram reported the highest outage during Q4 2019: Downdetector

    Streaming services such as Hulu, Netflix and Disney+ also suffered major outages

    By BrandWagon Online
    January 28, 2020 16:33 IST
    Publicis India, Emami, Navratna Oil
    Publicis India bags the creative mandate of Emami’s Navratna Oil

    The agency won the mandate following a multi-agency pitch

    By BrandWagon Online
    January 28, 2020 12:14 IST
    Top 10 advertisers, Top 10 brands
    Trivago replaces Santoor Sandal And Turmeric to emerge as the most advertised brand in Week 2: BARC

    Meanwhile, Hindustan Unilever Limited remains the biggest spender

    By BrandWagon Online
    January 25, 2020 17:05 IST
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    Latest News

    India’s fertiliser units to form JV with UralChem for urea plant in Russia

    Pilot bodies warn against dilution of safety norms

    It makes sense for brands to find the right place in content. Plus, consumers prefer advertising when it is offered in a more enjoyable format,” Sagar said. 

    Advertising is struggling for attention: Vishal Sagar, creative strategy director Pocket FM

    zoho mail, zoho, ashwini vaishnaw, amit shah, state government zoho, zoho news, zoho mail news

    Railways’ on-time performance at 80%: Vaishnaw

    The Union Cabinet has approved a 37,952.29 crore fertiliser subsidy for the winter crop season.

    GST cuts on fertilisers & agri-equipments lowered farming costs: Nadda

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