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    1. Business News
    2. Authors
    3. brandwagon online

    BrandWagon Online

    #YouAreNotAlone campaign, ADK Fortune Communications Pvt. Ltd, Manforce Condoms
    Manforce Condoms urges people to be safe via #YouAreNotAlone campaign

    The #YouAreNotAlone campaign has been conceptualized and executed by ADK Fortune Communications Pvt. Ltd

    By BrandWagon Online
    Updated: February 12, 2020 17:05 IST
    XYXX, Valentine’s Day
    This Valentine’s Day, XYXX provides women approved guidelines for men through #CozyUpInXYXX

    The brand aims to give women a platform to share their opinions on what they look for when it comes…

    By BrandWagon Online
    Updated: February 12, 2020 15:44 IST
    The appointment is effective immediately
    Eros International brings Pradeep Dwivedi on board as CEO

    Pradeep Dwivedi will be responsible for managing business growth and operations of the company

    By BrandWagon Online
    February 10, 2020 21:30 IST
    As per Bajaj Avenger, people mostly listen to music to liberate themselves from the shackles of the daily rut, to release themselves from the constraints that surround them.
    Bajaj Avenger merges creativity with environment in its latest campaign

    The Fly Away campaign is conceptualised by Mullen Lintas Mumbai

    By BrandWagon Online
    February 10, 2020 18:49 IST
    Prior to this, Deepak Pant worked as the director AI and analytics - Cognizant Digital Business.
    Publicis Groupe appoints Deepak Pant as head, data science practice

    Pant has extensive knowledge in the field of data science, advanced analytics, digital analytics, digital transformation and AI/ML

    By BrandWagon Online
    February 10, 2020 16:20 IST
    Radio Mirchi along with its sub-brands that include Ishq and Mirchi Love, operates 76 stations across 63 cities.
    L&K Saatchi & Saatchi bags creative and strategic mandate for Radio Mirchi

    L&K Saatchi & Saatchi won the mandate following a multi-agency pitch

    By BrandWagon Online
    February 10, 2020 12:32 IST
    PepsiCo India, Swag se solo,, Salman Khan
    Pepsi comes back with a ‘Swag’; promotes Singleton this Valentine’s Day

    The beverage maker’s new campaign called, ‘Swag se solo’ features brand ambassador actor Salman Khan

    By BrandWagon Online
    Updated: February 27, 2020 12:43 IST
    HDFC Bank chalks out expansion plans in Tamil Nadu
    Anjani Rathor joins HDFC Bank as CDO

    As the group head of digital banking, he will be responsible for taking the Bank’s digital transformation journey to the…

    By BrandWagon Online
    February 9, 2020 19:53 IST
    Top 10 advertisers, Top 10 brands
    Lux Toilet Soap retains the top spot as the most advertised brand in Week 4: BARC

    Meanwhile, Hindustan Unilever Limited remains the biggest advertiser

    By BrandWagon Online
    February 8, 2020 13:19 IST
    As per the draft, the ministry proposes that the first- time convicted should be penalised to spend upto two years in jail and a fine up to Rs 10 lakh
    How promoting fair skin might land you in jail for 5 years with Rs 50 lakh fine

    The ministry of health and family welfare has drafted a Drugs and Magic Remedies (Objectionable Advertisements) (Amendment) Bill, 2020, which…

    By BrandWagon Online
    February 7, 2020 12:33 IST
    Duff & Phelps released the fifth edition of Celebrity Brand Valuation Study on Wednesday
    Duff & Phelps to face legal troubles over Celebrity Brand Valuation Study 2019

    Indian Institute Of Human Brands (IIHB) to send legal notice to Duff & Phelps for breach of exclusivity

    By BrandWagon Online
    February 6, 2020 15:39 IST
    Carmesi works closely with a group of NGOs towards a social initiative called Unified In Red.
    Carmesi takes to Instagram to launch its latest campaign ‘The Period Girl’

    The campaign has been conceptualised by FCB Ulka

    By BrandWagon Online
    February 6, 2020 12:37 IST
    Nayyar had joined Havas in 2007 as CEO of Havas Media India
    Mohit Joshi to lead Havas Media India as Anita Nayyar resigns

    Anita Nayyar will leave Havas Group in May, 2020

    By BrandWagon Online
    February 5, 2020 18:25 IST
    As per the report, India is expected to grow at a faster pace when compared with global ad spend
    GroupM: AdEx to grow to Rs 91,641 crore in CY20 in India; digital to garner 65% share

    Digital secured the second position as the most used media vehicle and is estimated to reach 30% of ad spend…

    By BrandWagon Online
    February 5, 2020 14:44 IST
    The agency won this account following a multi-agency pitch
    Logicserve Digital bags the digital mandate for Wet & Dry Personal Care

    As part of the mandate, the agency will handle paid media services, social media management and creative duties for the…

    By BrandWagon Online
    February 4, 2020 19:14 IST
    Publicis Groupe, Praveen Kumar Vadhera, Publicis In Motion
    Publicis Groupe launches Publicis In Motion; appoints Praveen Kumar Vadhera as head

    The Groupe has merged Arc Worldwide, Solutions and Ecosys OOH to form ‘Publicis-In-Motion’, which will be powered by data and…

    By BrandWagon Online
    February 4, 2020 16:20 IST
    At SonyLIV, he will be responsible for curating and scaling up the original content library.
    SonyLIV bring Saugata Mukherjee on board to strengthen Hindi original content

    Prior to this, Mukherjee was working for Hotstar as head, development and creative, editor – Hotstar Specials.

    By BrandWagon Online
    February 4, 2020 14:05 IST
    GenY Medium bags the digital mandate for Doceree

    As per the mandate will include digital brand building and performance marketing

    By BrandWagon Online
    February 3, 2020 16:28 IST
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