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    1. Business News
    2. Authors
    3. brandwagon online

    BrandWagon Online

    The other digital sectors which have also seen a rise is food and beverage (F&B), and gaming verticals.
    Business apps witness 105% rise in time spent in Q1 2020: Adjust report

    Report also sheds light on differences between paid and organic installs, noting that app

    By BrandWagon Online
    April 25, 2020 11:15 IST
    Indians are spending nearly three hours a day on their smartphones
    5 ways covid-19 is impacting the digital landscape: Carat India

    From food to entertainment and events, brands are leveraging digital to drive growth

    By BrandWagon Online
    April 24, 2020 19:32 IST
    The Economic Impact Worry Index stood at 66% showing that the personal worries overshadowed any other worry of the citizens
    Job loss, salary delays amid lockdown key concerns of urban Indians: TRA

    The study showed that consumers’ trust on India’s health ability to combat crisis is considerably high at 73%

    By BrandWagon Online
    Updated: April 24, 2020 15:17 IST
    Interestingly, the campaign comes after DTH brands offer various credit facility to customers during lockdown.
    Star India rolls out a new campaign urging viewers to adopt TV Entertainment Recharge Ka Safe Tareeka

    he campaign urges viewers to stay home and pay TV bills online

    By BrandWagon Online
    Updated: April 24, 2020 14:09 IST
    Prior to the appointment, Billingsley led key Publicis Groupe countries, most recently as CEO of DACH (Germany, Austria and Switzerland)
    Justin Billingsley named global chief marketing officer of Publicis Groupe

    Billingsley will bring together Publicis Groupe’s marketing and digital business transformation offerings across creativity, media, data and technology

    By BrandWagon Online
    April 24, 2020 13:30 IST
    The campaign has been curated entirely from home videos
    India Gate Foods celebrates gender neutral homemakers through #MenAtWork campaign

    The campaign focuses on men rising up to the occasion to support household work during lockdown

    By BrandWagon Online
    April 23, 2020 18:06 IST
    The campaign aims to highlight the positive aspect of lockdown which is about ‘recharging the nation for a better tomorrow’.
    DishTV rolls out #DeshRechargeHoRahaHai campaign

    #DeshRechargeHoRahaHai campaign aims to highlight the pay later service of DishTV

    By BrandWagon Online
    April 23, 2020 17:48 IST
    The film has been launched across the digital platforms as well as on television
    Goodknight urges consumers to ‘Stay Home, Stay Protected’

    The campaign has been conceptualised by Wunderman Thompson

    By BrandWagon Online
    Updated: April 23, 2020 16:21 IST
    According to the report, the top ten advertisers inventory has grown by 18% and the next 40 grew by 10% in week 15 over the previous week.
    Television sees 7% rise in ad volumes in week 15 on the back of mythological shows: BARC-Nielsen report

    The report also highlights how most advertisers are using the COVID-19 theme for brand promotions

    By BrandWagon Online
    April 23, 2020 14:49 IST
    Prior to joining Indigo Consulting, Mehta worked with Ogilvy India as the group creative director and digital creative lead
    Indigo Consulting appoints Burzin Mehta as national creative director

    Mehta will drive creative excellence across areas such as consulting, digital technology and transformation, marketing, design and UX

    By BrandWagon Online
    April 23, 2020 11:42 IST
    Indian telcos and OTT providers have become the primary platform for consumption and distribution of content
    DAN India’s data science division launches OTT planner Dentsu Marketing Cloud Video+

    The tool provides an agnostic approach towards planning and buying on over-the-top TV (OTT) platforms

    By BrandWagon Online
    April 22, 2020 20:11 IST
    The campaign has been conceptualised by Ogilvy
    Licious captures families bonding over meal in new ad campaign

    The ‘Ghar Baithe Baat Badal Do’ campaign highlights households creating different food moments during lockdown

    By BrandWagon Online
    April 22, 2020 18:54 IST
    Even though retail stores may be open, customers who shop there will not engage with the stores as they used to
    FCB India and Networkbay to provide contactless retail experience to brands

    The collaboration aims to enhance the new retail virtual experiences by leveraging digital tools and technology

    By BrandWagon Online
    Updated: April 22, 2020 16:26 IST
    NODWIN Gaming adopts #PlayApartTogether campaign for India

    Through this campaign, NODWIN Gaming urges the Indian gaming community to actively participate in the global campaign and #PlayApartTogether

    By BrandWagon Online
    Updated: April 24, 2020 14:04 IST
    Taylor has worked with some of the popular brands such as PayPal and Samsung
    Former PayPal CMO Stephen Taylor joins HMD Global

    Taylor will be responsible for the overall marketing strategy and execution for the entire portfolio of Nokia phones

    By BrandWagon Online
    April 22, 2020 14:01 IST
    MIB requests the management of media houses to take necessary care of their field staff as well as their office staff.
    MIB urges media personnel to take due precautions while on duty

    The advisory comes after a slew of journalists were tested positive for COVID-19

    By BrandWagon Online
    April 22, 2020 11:57 IST
    The fest will entail storytelling sessions in collaboration with Karadi Tales along with sessions on history, literature, culture and art.
    Zee Live launches its cultural fest Arth in digital format

    The fest will be live streamed on Zee News’ YouTube Channel from April 22-24 between 3:30 pm and 4:45 pm.

    By BrandWagon Online
    April 21, 2020 20:58 IST
    While some companies warn of retrenching 50%-80% of their workforce some warned of removing 25%-50% of their workforce.
    EEMA seeks government help for business continuity

    The body claims that due to the lockdown, 6 crore jobs are directly and indirectly at stake.

    By BrandWagon Online
    April 21, 2020 19:15 IST
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