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    1. Business News
    2. Authors
    3. brandwagon online

    BrandWagon Online

    #MomsOnDuty campaign aims to honour the strength and resilience of all these mothers who are fighting on the frontlines of the nation
    This Mother’s Day, Kotak Silk salutes #MomsOnDuty

    The campaign is conceptualised by Tonic Worldwide.

    By BrandWagon Online
    Updated: May 9, 2020 19:50 IST
    The brand plans to replace its name in the logo unit on all digital platforms with the name of a mother
    Glucon-D and Tonic Worldwide launch #EnergyGharKi campaign to celebrate mothers

    The campaign applauds mothers for their unwavering energy at all hours of the day

    By BrandWagon Online
    May 9, 2020 19:13 IST
    Time spent on smartphones rose 16% during April 25- May 1, 2020: BARC-Nielsen report

    Social networking, gaming and education apps recorded the highest growth

    By BrandWagon Online
    Updated: May 9, 2020 10:49 IST
    The campaign asks consumers to beat those quarantine blues with Cornitos
    Cornitos launches #CornitosKhaoBoriyatBhagao campaign directed at youth

    The campaign aims to connect with millennials who are stuck away from their homes amid lockdown

    By BrandWagon Online
    May 8, 2020 18:45 IST
    Spark is a flagship brand of The Indian Steel and Wire Products Ltd.(ISWP) - a subsidiary of Tata Steel Ltd.
    Wunderman Thompson bags the creative mandate for Spark

    The agency will be responsible for communication development as well as providing strategic inputs to support the brand’s growth

    By BrandWagon Online
    May 8, 2020 15:36 IST
    The film has been launched across television and the brand’s digital channels
    Ikea’s new campaign encourages people to see their home as ‘Full of possibilities’

    The campaign showcases the opportunities that lie inside one’s home and how one can leverage these during lockdown

    By BrandWagon Online
    May 8, 2020 14:06 IST
    The partnership will offer Visa cardholders a discount of 50% on their annual subscription to Eros Now
    Eros Now partners with Visa to expands consumer offering

    Eros Now’s collaboration with Visa will strengthen the payment integration for the platform

    By BrandWagon Online
    May 8, 2020 12:13 IST
    The campaign has been released across India through the print editions of The Hindu, as well as published on their social media pages along with a radio campaign
    The Hindu and Ogilvy urge people to #KeepTheHabit

    #KeepTheHabit highlights the positive changes in people’s behaviour and habits during the lockdown

    By BrandWagon Online
    May 8, 2020 12:09 IST
    According to the latest BARC-Nielsen report, mythological shows’ share of duration increased by 20% while its share of viewing rose 44% in the week ended May 1.
    Mythological shows continue to reign over GEC genre: BARC-Nielsen report

    Uttar Ramayan’s finale episode garnered 6.74 crore million impressions; recording 147 times rise in impressions for Doordarshan

    By BrandWagon Online
    May 7, 2020 21:20 IST
    While the music genre recorded the highest dip in ad insertions at 19%, general entertainment channels (GEC’s) ad volumes continued to remain stable.
    Despite 6% drop in ad volumes, the total number of brands advertising on TV rose 10% in week 17: BARC- Nielsen report

    The report also highlighted how total advertisers on TV grew 9% to 1430 advertisers

    By BrandWagon Online
    May 7, 2020 18:56 IST
    The workshops will be led by Lavazza’s head trainer, Abdul Sahiid Khan
    Lavazza India launches ‘#MasterYourBrew with Lavazza’ campaign for corporates

    The campaign aims to provide corporate employees a chance of brewing their coffee at home with their colleagues and create…

    By BrandWagon Online
    May 7, 2020 18:39 IST
    The new campaign addresses the status quo and offers a way for viewers to do their bit for each other while staying indoors
    Voltas and Ogilvy urge consumers to help out with household chores

    The ‘Maha Adjustable’ campaign featuring Gajraj Rao advises viewers to be more understanding and adjustable during lockdown

    By BrandWagon Online
    May 7, 2020 16:14 IST
    Former Indian cricketer S Badrinath launches non-profit initiative ‘MFORE’ to focus on mind skills and mind conditioning in sports
    Star Sports 1 Tamil launches a new show ‘Mind Masters by MFORE’

    The show will be hosted by former Indian cricketer S Badrinath and highlight the importance of mind skills training in…

    By BrandWagon Online
    Updated: May 7, 2020 15:29 IST
    The agency announced a major rejig of leadership roles in line with its efforts to stay adaptive, agile and innovative
    Mindshare India makes key leadership appointments

    Harsh Deep Chhabra, Ajay Mehta, Nikhil Mayne, Samraat Kakkar take on new roles

    By BrandWagon Online
    May 7, 2020 15:09 IST
    The integrated mandate was awarded to Curry Nation following a multi-agency pitch
    Curry Nation bags the creative mandate of Eva fragrances

    The creative mandate involves Curry Nation to craft communication for the range of the existing Eva deodorants and for new…

    By BrandWagon Online
    May 7, 2020 13:12 IST
    News website ‘The Quint’ has been acquired by the Gaurav Mercantile, owner of Haldiram, for a lump-sum purchase consideration at an enterprise value of Rs 30.58 crore.
    Raghav Bahl transfers Quint’s operations under Gaurav Mercantile; also owned by him

    Raghav Bahl and Ritu Kapur, the promoters of Gaurav Mercantile, collectively own 66.42% of the share capital as per official…

    By BrandWagon Online
    Updated: May 7, 2020 12:28 IST
    The music has been arranged by Merlin D'Souza while Hansa Events has created the video
    IAA launches music video featuring marcom leaders to spread optimism

    The video features marcom leaders Subhash Kamath, Shalini Gupta, Prabhakar Mundkur, and Rajeev Raja

    By BrandWagon Online
    May 7, 2020 11:40 IST
    The show will feature Ayushmann Khurrana, Sonam Kapoor Ahuja, Imtiaz Ali, Shekhar Kapur, Alaya Furniturewala, Janhvi Kapoor, Bhumi Pednekar, Tapsee Pannu, Madhuri Dixit, among others in a candid conversation
    Filmfare leverages social media reach; rolls out video series ‘Filmfare Lockdown Conversations’

    Hosted by Filmfare’s editor Jitesh Pillaai, the series will go live across the brand’s social media platforms with a total…

    By BrandWagon Online
    May 7, 2020 11:09 IST
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    Latest News

    Gold Rate Today: Check 22, 24 Carat Gold Price in Mumbai, Delhi, Chennai, Bangalore, Dubai

    Gold Rate Today 3rd December 2025: Gold is up by 0.58%; check prices in Mumbai, Chennai, Delhi, Bengaluru

    Meet Amar Subramanya: Bengaluru graduate, 46-year-old Google and Microsoft veteran appointed as Apple’s new Vice President of AI

    Meet Amar Subramanya: Bengaluru graduate, 46-year-old Google and Microsoft veteran appointed as Apple’s new Vice President of AI

    IND vs SA 2nd ODI Live Streaming: Virat Kohli and Rohit Sharma will once again be in focus as India aim for a series win in Raipur.

    IND vs SA Live Streaming, 2nd ODI: When and where to watch India vs South Africa ODI Match live in Raipur?

    larry page

    Inside Google’s Larry Page 36-acre Eustatia island: Home to private beaches and flying-car testing grounds

    Garry Tan’s jab at Zoho sparks fiery reply from Sridhar Vembu

    Zoho’s Sridhar Vembu fires back at US Venture Capitalist, says ‘focussed on productivity, not tech debt’

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