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    1. Business News
    2. Authors
    3. brandwagon online

    BrandWagon Online

    Consumers will pay attention to brands that can showcase a role in Covid times: Nielsen Report

    Consumers will look forward to a positive, forward looking tone in the brand’s communications

    By BrandWagon Online
    May 22, 2020 18:35 IST
    Left to right: Wendy Johnstone and Gari Johnson
    Zendesk strengthens APAC leadership; appoints Wendy Johnstone and Gari Johnson

    Zendesh brings Wendy Johnstone on board as regional COO whereas Gari Johnson is appointed as SVP, sales

    By BrandWagon Online
    May 22, 2020 17:52 IST
    The films have been launched on the digital platforms of the brand
    Coca-Cola’s campaign highlights the support of local heroes in current crisis

    Conceptualised by Dentsu Aegis Network Malaysia, the film features unsung local heroes in ASEAN and around the world

    By BrandWagon Online
    Updated: May 22, 2020 16:49 IST
    The video has been launched across the social media and digital platforms of W
    W’s latest campaign celebrates blurring of gender lines amid the pandemic

    The campaign has been conceptualised by Ogilvy

    By BrandWagon Online
    May 22, 2020 15:32 IST
    Rediffusion Brand Solutions won the account following a multi-agency pitch
    Rediffusion Brand Solutions bags the creative mandate of SBI General Insurance

    The agency will manage the digital-focused infrastructure of the brand from planning to execution

    By BrandWagon Online
    May 22, 2020 13:13 IST
    The short film highlights the cultural identity of the last 36 indigenous tribes in still photographs
    Wunderman Thompson’s ‘Blink Film’ celebrates cultural diversity of indigenous tribes

    The film has been created for The Jimmy Nelson Foundation on the United Nation’s World Day for Cultural Diversity for…

    By BrandWagon Online
    May 21, 2020 19:25 IST
    The digital campaign has been launched across the social media platforms of the brand
    Asian Paints reassures painters and their families of safe painting in new ad film

    The campaign has been conceptualised by Ogilvy

    By BrandWagon Online
    May 21, 2020 18:42 IST
    This is the first time Prakash Javedekar will address listeners of all community radio stations simultaneously
    Union Minister Prakash Javadekar to address community radios

    The talk will be simultaneously broadcast on all community radio stations of the country.

    By BrandWagon Online
    May 21, 2020 18:01 IST
    Chimp&z will also do social media marketing, media planning and execution, creative strategy, and public relations for the brand
    Chimp&z Inc bags the integrated mandate for UK-based EdTech startup AceTute

    The agency will create brand strategy as well as develop the website and mobile application for the platform

    By BrandWagon Online
    May 21, 2020 16:32 IST
    The campaign highlights the importance of uninterrupted connectivity during the lockdown
    Airtel and Equinox Films launch ‘Recharge Revolution’ campaign

    The film has been conceptualised by Taproot Dentsu

    By BrandWagon Online
    Updated: May 21, 2020 14:01 IST
    The brand has invited stories of #Rishtonkacelebration from the people of Delhi/NCR
    Mother Dairy and Wavemaker launch #RishtonKaCelebration campaign

    The dairy brand has collaborated with Radio City’s breakfast show Suno Na Dilli for the campaign

    By BrandWagon Online
    May 20, 2020 19:46 IST
    The data for the study was collected in April 2020 from a stratified sample size of 3,000 respondents
    Amazon and Netflix witnessed more than 60% growth in subscriber base during lockdown: Velocity MR Study

    According to the study, nearly 73% of the respondents stated that they consumed YouTube and Hotstar content more regularly than…

    By BrandWagon Online
    May 20, 2020 18:19 IST
    Kim has worked with brands like American Express and Ticketmaster in the past
    Udacity appoints Kenny Kim as chief marketing officer

    Kim joins from Google Shopping where he served as the global head of growth marketing

    By BrandWagon Online
    May 20, 2020 15:36 IST
    Gourav Rakshit, COO, Viacom 18 Digital Ventures has been named the new vice chairman
    ZEE5 India’s CEO Tarun Katial to head IAMAI’s digital entertainment committee

    Gourav Rakshit, COO, Viacom 18 Digital Ventures has been named the new vice chairman

    By BrandWagon Online
    May 20, 2020 13:45 IST
    The campaign salutes the unwavering spirit of truck drivers as they deliver essentials to households amid the pandemic
    Tata Motors salutes truckers who are away from home during Ramadan

    The film is conceptualised by Ogilvy

    By BrandWagon Online
    May 19, 2020 21:36 IST
    Through this initiative, the league aims to bring engaging football-related content to the fans
    LaLiga launches #BacktoWin series on Facebook

    #BacktoWin will be aired once a week on LaLiga’s Facebook page until the competition returns

    By BrandWagon Online
    May 19, 2020 21:10 IST
    In the last few months, WinZO has partnered with over 50 indie-developers and global gaming studios
    WinZO partners with Rein games and Deftouch to enhance gaming experience

    The partnership comes after WinZO’s recent announcement of tie-up with Tencent to make PUBG tournaments available in 12 languages.

    By BrandWagon Online
    May 19, 2020 20:36 IST
    Previously, Girotra has been a part of the leadership team at Sony India where he was leading marketing and software sales
    Fujifilm India appoints Kunal Girotra as national business manager for its Instax range

    Girotra will take over the responsibility of driving sales and formulating business growth strategies for the Instax range in India

    By BrandWagon Online
    May 19, 2020 19:45 IST
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    Tere Ishk Mein vs Gustaakh Ishq Box Office Collection Day 2: Dhanush and Kriti’s romance dominates, while Vijay Varma’s film struggles

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