A host of brands have chosen to go for exclusive deals with e-commerce platforms. And the strategy is paying off…
Brands are rushing to offer deep discounts as e-commerce sites play on flash sales to lure customers. Even as sales…
a fall in growth is coming for the business press, and also the general magazines. But Hindi dailies continue to…
It’s a neck-to-neck race as Star India and MSM pull out all stops to get brands on board their respective…
Prime minister Narendra Modi led ‘Make In India’ campaign is generating huge buzz online. Industry veterans say it’s time for…
Multi Screen Media hikes IPL ad rates by 10-15%, claims sentiment upbeat this year
These are confusing times for marketers. On the one hand, there is a surfeit of options that allow targeted reach…
With BARC’s new audience measurement system ready to make its debut, it’s a new dawn breaking on audience metrics in…
Nielsen flags off neuroscience lab in India; plans to measure brainwaves to guage consumer response
Nielsen has announced launch of its first neuroscience lab in India to gauge consumer attention and brand engagement by measuring…
Avasthi last month resigned as the national creative director at O& M, and is now planning to launch his own…
All advertising in the future will go digital, and all digital buying will be programmatic, saysXaxis global…
Call this the inflection point for retail in India. As consumers actively scout for the best deals and bargains…
Brands are taking to the digital platform to create a buzz with customers joining in.
Dominic Proctor’s current obsession is the reinvention of GroupM, the holding company.
