Note 7 was expected to boost Samsung’s smartphone business. The battery issue may give competitors a leg-up
In March this year, Financial Times launched its next-gen editorial analytics tool Lantern to provide its journalists access to real-time…
Affiliate marketers face the heat as e-commerce players lower commission for repeat customers. Is the coupon and cashback business soon…
The new government norms on discounting and marketplace and investor pressure for profitability have forced e-commerce companies to rethink their…
The story behind the Haldiram brand of snacks is as much about a nose for business, as family rivalry and…
Chinese search engine Baidu, which opened its India office in Delhi last year, wants to expand its services in India…
Feviwik’s new ad is run of the mill and doesn’t live up to the brand’s legacy of quirky campaigns
Armed with fresh funding and a new look, BookMyShow is focussed on data analytics and content to drive revenue. With…
Online movie and event ticketing platform BookMyShow (BMS), owned and operated by Mumbai-based Bigtree Entertainment, is looking to generate additional…
It is the irony of today’s digital era. Even as we are constantly connected in the virtual world and busy…
Profits have been an alien concept in e-commerce. Sometimes when people ask me for GMV, I look blank and stupid…
Think ‘mobile wallet’ and you will probably think of recharges, DTH/bill payments or at the fringes of your mind, even…
Attempt to increase customer uptake and reach critical mass by tying up with brick-and-mortar stores
Last year, when we went app-only, we reoriented the company to become mobile-first. However, we found that many of our…
Ambi Parameswaran’s book provides a window to changing consumer landscape through iconic ad campaigns released over the past 50 years
With the launch of a new brand identity, Gionee is looking to make deeper inroads into the entry-level smartphones segment…
With unit economics in the e-commerce space turning into a struggle for profitability, can ad platforms inject the much needed…
Indian companies following proven global model of revenue generation
