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Ankita Rai

Articles By Ankita Rai

169 Articles

Traditional retail ups its digital quotient

Struggling for relevance in the wake of the e-commerce environment, brick-and-mortar retailers are aggressively turning to digital technology to redefine in-store shopping

Making of a smart store

The use of digital technology in stores can change the game for traditional retailers. Here’s how leading brands are redefining shopping as we know it

Making of a smart store

Face off: Lines between content and ads are blurring, says Anuj Khanna Sohum

The nature of the content within the ad is changing — VALUE ADDED CONTENT AND STORYTELLING FORMATS are now popular. also, the placement of an ad within content in the mobile space is now gaining momentum, said Anuj Khanna

Face off: Lines between content and ads are blurring, says Anuj Khanna Sohum

Face off: Our focus is now on entry level consumers, says Bhaskar Choudhuri

Global PC giant and smartphone company Lenovo is at the cusp of transformation and the focus now is to translate its brand equity from a product centric to a consumer centric brand.

Face off: Our focus is now on entry level consumers, says Bhaskar Choudhuri

FreeCharge ad: Not enough charge

FreeCharge’s latest ad with its focus on role reversal is not unique and has the potential of being outdone by other players in this segment

FreeCharge ad: Not enough charge

A brand new avatar

How India’s top telecom players are expanding their branded stores’ footprint to create customer stickiness and brand loyalty

Idea airtel

Furniture with IQ

Urban Ladder’s latest ad highlights the functional benefits of its furniture without making it look like a product demo video

Furniture with IQ
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