MainAd’s Marino Gualano talks about the company’s association with India’s ProfiliAd, problems with the attribution model and minimising ad fraud.
Patanjali Ayurved, which has disrupted the FMCG space with its out-of-the-box marketing and distribution, is now joining the digital ranks…
With Unbox Fashion, Snapdeal aims to build mind and market share. Will it succeed?
Given that brands are looking at different kinds of ads demarcated for different audience personalities, the share of ad spend…
With companies like Wooplr and Roposo gunning for the consumer’s attention, is content and conversation-based social shopping the next level…
Indian fashion discovery platforms Wooplr and Roposo are following their successful Chinese peers to add commerce in addition to branding/advertising…
Speaking to BrandWagon’s Ankita Rai, Professor Rajkumar Venkatesan of Darden Business School talks about the importance of subscription models.
With In the Game of Roads, CEAT Helps, CEAT takes the concept of its Be idiot safe positioning to the…
Hurt by declining digital display ad rates and difficulty in monetising mobile traffic, publishers have tied up with content recommendation…
The ‘missed call’ innovation is truly an Indian way of finding maximum value for any investment, says the author
Canon is betting on offline and experiential customer interface to further cement its position in India
India Today Group has relaunched its 41-year-old flagship English news magazine, India Today, with more focus on states and youth.
This mobile app gives the best hotels and flights suggestions in your budget
The commercial follows the journey of a Samsung technician, Amit, who receives a service call for a Samsung TV and…
In conversation with BrandWagon’s Ankita Rai, Ashish Shah of Pepperfry talks about why technology, studio and marketing are the company’s…
The quick service restaurant (QSR) market has been going through a major overhaul in the past two-three years. Players, both…
If you are looking for a pair of earphones on a budget, with clear voice quality and perfect bass for…
With a focus on sports enthusiasts and service offerings, Myntra’s new ad tries to go beyond the vanilla variety e-commerce…
