We want to have fun with our fans. We love many of our old Nokia phones and so do our…
Emotional With the latest Frooti campaign, the brand further builds resonance for #TheFrootiLife in line with the past campaign’s narrative.
Issues like digital ad fraud or viewability miscalculations can be handled with closer ties to analytics, performance monitoring and third…
As companies spend more advertising dollars online, the digital marketplace has become increasingly less transparent.
Will the repackaged 11th season, promising higher reach, translate into bigger returns for Star India and advertisers?
This country is facing similar issues related to the lack of transparency as its counterparts in the US and Europe.
As mobile wallet companies face the heat of KYC norms, instant messaging/chat apps have been leveraging their popularity and stickiness…
As chat and messaging apps enter the digital payments domain, existing mobile wallet players get a run for their money.
In the absence of a storyline, Big Bazaar’s new TVC looks more of a colourful montage of wedding festivities.
Standard Electricals’ new ad tries too hard to cash in on actor Alia Bhatt’s quirkiness. And well, her name, too.…
A large credit card marketer in India found that 30% of leads generated during its digital campaign were fraudulent, when…
The social commerce space, which has so far seen deep-pocketed entrants like Facebook and Instagram testing waters, is seeing a…
Banking on NEXA’s success, Maruti Suzuki India (MSIL) is harnessing the premium retail channel to create newer formats of lifestyle…
Jana’s mCent platform integrates brands into the browser experience without the risk of ad blocking.
Mobile wallet player MobiKwik aims to be profitable by the second half of 2018 and is looking at a strong…
While a marketplace is a fast way to boost listings without directly tying up with hotels, the amount of commission…
With the online travel space getting highly commoditised and players looking beyond pricing to differentiate themselves, unique service offerings are…
BrandWagon asks experts how a brand can use such unwarranted attention to its advantage.
