With UPI 2.0 and RBI’s interoperability norms expected to be announced soon, the traditional business model of mobile wallet players…
In the absence of labelling laws, it is difficult to ascertain if products are purely organic. It then becomes more…
The four-month-long campaign focusses on connecting emotionally with consumers as it culminates with the launch of a new family car…
A higher reach and fast delivery have emerged as sweet spots for 3PLs. But with e-tail players strengthening their own…
Instagram may be late to the long format video party, but it is poised to make up lost ground rather…
Global data and measurement-driven digital agency Essence has expanded into a full-service integrated agency.
Will the shoemaker’s recent revamp in India succeed in hitting the right notes?
When one talks of pre-owned automobile marketplaces online, questions of quality and credibility are always a concern. Despite this, several…
Goodknight Cool Gel TVC’s simplicity stands out amidst competition.
The strength of HuffPost is its independence to tell a story without any political or business interest.
LG is focussed on innovative offerings across categories as it completes 21 years in India
As the battle intensifies in the e-grocery space, the Flipkart-Walmart deal could be a new force for the likes of…
The $1-billion online grocery space is all set for the big battle, with deep-pocketed players signalling expansion and strengthening of…
Softbank-backed Paytm Mall is focussing on further strengthening its offline to online (O2O) model to position itself as an omnichannel…
V Mart’s new ad featuring actors Bhumi Pednekar and Ayushmann Khurrana succeeds in highlighting its vast fashion collection.
AI can help offline retailers catch up with agile and data-driven online players through accurate insights about store performance.
CG Corp Global, makers of Wai Wai noodles, looks to reinvent the noodle category with its QSR foray in India.
Samsung’s digital ad for its new line of refrigerators tries to woo working women
