Ankita Rai

Articles By Ankita Rai

169 Articles

From mobile wallet to digital lender; fintech players diversify to provide short-term credit to boost revenues

With UPI 2.0 and RBI’s interoperability norms expected to be announced soon, the traditional business model of mobile wallet players has been upended.

wallet, e commerce industry

Retail: The ‘organic’ gold rush

In the absence of labelling laws, it is difficult to ascertain if products are purely organic. It then becomes more of a positioning platform to market natural skincare products.

Hyundai: In revamp mode – Plans to launch 8 new products

The four-month-long campaign focusses on connecting emotionally with consumers as it culminates with the launch of a new family car scheduled to launch in October.

Hyundai India, santro, santro family car, Accent, Eon, Grand i10

E-Commerce: Online shopping’s ‘package’ deal

A higher reach and fast delivery have emerged as sweet spots for 3PLs. But with e-tail players strengthening their own delivery capabilities, how will the market play out?

Armed with IGTV, Instagram set to disrupt long-format video space

Instagram may be late to the long format video party, but it is poised to make up lost ground rather quickly.

Interview: There is a lot of confidence in digital, says MD of Essence India

Global data and measurement-driven digital agency Essence has expanded into a full-service integrated agency.

essence, industry

Bata: Spring in its step

Will the shoemaker’s recent revamp in India succeed in hitting the right notes?

Droom: In top gear mode

When one talks of pre-owned automobile marketplaces online, questions of quality and credibility are always a concern. Despite this, several portals are seeing traction in the space such as Droom, CarDekho or CarTrade.

droom, CarDekho, CarTrade, CSR, automobile marketplaces online

With an eye on the masses

Goodknight Cool Gel TVC’s simplicity stands out amidst competition.

Goodknight Cool Gel, Goodknight, Cool Gel

‘High quality branded content can underwrite journalism’: Lydia Polgreen, Editor-in-Chief, HuffPost

The strength of HuffPost is its independence to tell a story without any political or business interest.

huffpost, reporting, portal content, social strategy

LG: still playing the emotional card

LG is focussed on innovative offerings across categories as it completes 21 years in India

LG, LG Electronics, TRA Research, LG sales, OLED segment, india,  Samsung, South Korean companies

The e-grocery boom

As the battle intensifies in the e-grocery space, the Flipkart-Walmart deal could be a new force for the likes of Amazon, Future Group and Bigbasket to reckon with.

flipkart, walmart

Walmart, Flipkart deal signals churn in e-grocery

The $1-billion online grocery space is all set for the big battle, with deep-pocketed players signalling expansion and strengthening of operations.

walmart, flipkart, e commerce

‘We want to create endless aisles for shoppers’: Amit Sinha, COO, Paytm Mall

Softbank-backed Paytm Mall is focussing on further strengthening its offline to online (O2O) model to position itself as an omnichannel player in the Indian e-commerce space.

softbank, Paytm, paytm mall, paytm bank

The ‘desi jodi’ for the fashion conscious

V Mart’s new ad featuring actors Bhumi Pednekar and Ayushmann Khurrana succeeds in highlighting its vast fashion collection.

Bhumi Pednekar, Ayushmann Khurrana, V mart, vmart, fashion, clothing, shopping, desi jodi, fbb, pantaloons

The making of an intelligent store

AI can help offline retailers catch up with agile and data-driven online players through accurate insights about store performance.

alibaba, artificial intelligence, fashion, fashion AI, tech

More than just noodles

CG Corp Global, makers of Wai Wai noodles, looks to reinvent the noodle category with its QSR foray in India.

wai wai, wai wai city, noodles, FMCG, instant noodles

A heartwarming pitch for millennials

Samsung’s digital ad for its new line of refrigerators tries to woo working women

samsung add, Samsung new refrigerator, Samsung Customer Service, samsung electronics, Samsung Digital Inverter Refrigerator

‘We are not on a nostalgic trip’: Pekka Rantala, EVP, & Ajey Mehta, India Head, HMD Global

We want to have fun with our fans. We love many of our old Nokia phones and so do our fans. So every now and then, we take something special from the past — the classic design — and make it fresh and modern with the late

HMD GLobal, nokia smartphone, nokia, kolkata knight riders

Frooti: betting on Alia Bhatt’s magic

Emotional With the latest Frooti campaign, the brand further builds resonance for #TheFrootiLife in line with the past campaign’s narrative.

frooti, alia bhatt, frooti ad

Building transparency in digital ad buying

Issues like digital ad fraud or viewability miscalculations can be handled with closer ties to analytics, performance monitoring and third party verification.

digital ad buying, facebook

Ad buying becomes more controlled

As companies spend more advertising dollars online, the digital marketplace has become increasingly less transparent.

ad, advertisement, digital media, industry news

Advertisers get ready for IPL slugfest

Will the repackaged 11th season, promising higher reach, translate into bigger returns for Star India and advertisers?

cricket paytm, ipl

‘TV is the most transparent medium’: Terry Edwards, Partner — Global Media Director, FirmDecisions

This country is facing similar issues related to the lack of transparency as its counterparts in the US and Europe.

terry edwards, firmdecisions, indian media industry, firmdecisions financial compliance

The ‘messenger’ of payments

As mobile wallet companies face the heat of KYC norms, instant messaging/chat apps have been leveraging their popularity and stickiness to expand into payments. How will things pan out?

whats app, digital payments

Is UPI a currency gaining traction?

As chat and messaging apps enter the digital payments domain, existing mobile wallet players get a run for their money.

payment, digital payment, goofle, tez up based payment app

Review corner: Wedding jitters?

In the absence of a storyline, Big Bazaar’s new TVC looks more of a colourful montage of wedding festivities.

big bazaar, big bazaar tvc, wedding, brandwagon
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