In order to bring in incremental revenues over and above what is generated by films, multiplexes are turning to live…
It plans to have 60 stores by FY20, and is present in 800 multi-brand outlets such as Shoppers Stop.
According to Sumit Saxena, co-founder, Pixights Consulting, OnePlus’s tie-up with Netflix is a “glorified sponsorship”, but there is also a…
Dish TV’s foray into the digital video space with OTT app Watcho, although belated, is aimed at making the DTH…
According to Jehil Thakkar, partner, Deloitte India, even as the digital adex is growing at 30% year on year, there…
OTT players aggressive on out-of-home advertising; to spend around `400 cr this year
Martin Schwenk tells Ankita Rai what Mercedes-Benz has learnt in its 25 years in India.
Lifestyle Buddy uses AI and IoT to increase customer conversions and purchase value.
For flowers and gifts retailer Ferns N Petals (FNP), cakes account for 30% of the sales.
The domestic OTT space is driven by AVOD or a freemium model currently, with only 2-2.4 million subscribers having directly…
Taboola has 1.4 billion unique users globally, compared to YouTube’s one billion.
Till March 9, 2019, the total amount spent on Facebook on political advertising and national issues was Rs 5.6 crore,…
Currently reading The Goldfinch by Donna Tartt, he says.
After restructuring its prices, the British retail giant is focussing on womenswear and lingerie to expand in India.
Compared to the previous general elections in 2014, there might be much more fervour to political advertising in Lok Sabha…
Booking.com’s Angel Llull Mancas talks to Ankita Rai about the Indian online travel industry, the company’s partnerships with airlines and…
Infiniti Retail, owners of Croma Electronics, which has posted profit for the first time in 12 years, attributes the growth…
The digital video consumption market in India is very nascent. Currently, there are 250-300 million users consuming digital video, and…
