Ankit Gupta is a senior creative lead at Hook Media Network within the RP Sanjiv Goenka Group. He writes on the business of entertainment, fashion and lifestyle, bringing a producer mindset to reporting and analysis. Before this he was heading brand storytelling at GetMega – in the real money gaming industry. He has spent almost two decades working with India Today, NDTV and Times Internet.
He focuses on industry economics and the way capital shapes culture. His areas of interest include Bollywood, streaming strategy, celebrity investors, fashion and luxury retail, the beauty business, brand partnerships, content to commerce and the creator economy.
Ankit holds a Master’s in Journalism and Mass Communication and has reported from Cannes Film Festival, BFI London Film Festival and India by the Nile. He has also been a creative producer on several docu-series on Netflix and Amazon Prime Video.
He has programmed high profile conversations for Sahitya Aajtak and hosted the Prime Ministers of India and Bhutan at the inaugural edition of School of Ultimate Leadership’s Global Leadership Conclave. Several of his projects have received Indian Television Academy and News Television Academy honours along with a Filmfare nomination for Dancing on the Grave on Amazon Prime Video. He has written articles for Harper’s Bazaar, Cosmopolitan, The BlackBook, Departures and Centurion magazines.
