The Indian sports fan?s newfound interest for fast-paced, attractively packaged competitive sports has seen the creation of domestic leagues in…

Taproot India has found its new CEO in Umesh Shrikhande.

Tata Capital?s new ad is a delight to watch and hear. But when it comes to winning over the target…

Taproot India has always found itself in the news for just the right reasons

For long, broadcasters have been clamouring for an alternative to TAM Media Research?s television audience measurement system.

Back in the news for all the wrong reasons, TAM is trying to hold its ground as broadcasters continue their…

A lot of brands that have traditionally targetted the young seem to have been smitten by the old. Elderly models…

The current cable digitisation drive in the country has opened the door to new opportunities