A network?s second GEC is now a platform for airing hit shows of yesteryears
A handful of brands have dared to use the election plank in their advertising this year. While that strategy is…
Nandini Dias was recently appointed chief executive officer (CEO) of Lodestar UM after holding the chief operating officer?s (COO) post…
Exclusivity is driving consumer needs, be it on television or, for that matter, online videos. The Indian consumer no longer…
Urban India?s new-found interest in celebrating global cultural influences through music, art, photography, motorbikes, yoga and literature festivals has resulted…
The Hindu?s latest ad comes out as a sarcastic and yet straightforward communication, where dark humour evidently plays a key…
Within a span of around 11 years, GroupM has emerged as one of the strongest agency networks in India.
From 24 to KBC, quite a few television shows are trying to keep viewer interest up with the launch of…
Brands are putting their best foot forward this festive season despite the prevailing gloom about the economy
Ranbir Kapoor’s Besharam, Hrithik Roshan’s Krrish have worked out a ‘different’ promotional tool.
The English entertainment category on television continues to be highly under-valued and under-monetised when it comes to generating advertising and…
The economic slowdown may have made the customer hesitant about spending her hard-earned money but marketers are pulling out all…
Mindshare gets ‘Best Media Agency Of the Year’ award at Emvies while Hindustan Unilever is adjudged best media client
The current economic slowdown notwithstanding, broadcast companies are launching channels spurred by the new opportunities thrown up by cable digitisation.…
US-based Hollywood Health and Society has joined hands with the Asian Center for Entertainment Education to launch The Third Eye,…
To keep the essence of its communication intact and yet bring out a new relatable dimension is always a big…
As broadcasters gear up for the ad inventory cap to kick off, the launch of &pictures could be part of…
Suzuki Hayate wants to get pan-India attention as it goes on to show its latest ad.
