My day strikes a balance between structure and flexibility, allowing room for free thinking as things come my way. I
Kabaddi revenues have not kept pace with the viewership Premium Story
The ad rates, however, haven’t changed — official media rights holder Disney Star has held the rates at Rs 1.25…
On the spot with CARS24’s Gajendra Jangi Premium Story
“My favorite ad campaign is of the brand The Whole Truth Foods — a campaign that dares to go where…
Interview: Jiggy George, founder & CEO, Dream Theatre Premium Story
‘Poor last-mile connectivity has slowed market growth’
On the spot with Sindhu Biswal, CEO & Founder, Buzzlab Premium Story
Uses humour to address pain points
How far is too far Premium Story
Jaguar isn’t here to pander to nostalgic memories of the Top Gear glory days.
After hours with Edul Patel, CEO, Mudrex Premium Story
A day in the life of Mudrex CEO Edul Patel: Work, family, and passion.
Interview: Nishant Pitti, Co-Founder & CEO, EaseMyTrip Premium Story
‘Want to bridge gap between convenience, personalisation’
On the spot with Tushar Dhawan, Partner, Plus91Labs Premium Story
Bridges gap between sportsmanship & business success
Ethical advertising in focus: How coaching centres are adapting to new guidelines and redefining their strategies.
On the spot: Avinash Rao, founder, Alt DRX Premium Story
The beauty of this campaign lies in its simplicity and universal appeal. Everyone has a favourite Lay’s flavour, and the…
“It is incredibly rewarding to see how our innovations make financial services more accessible, efficient, and inclusive for a diverse…
On the spot with SPYRE VC’s Murali Krishna Premium Story
“I still remember watching the ad on DD and it went across all people, irrespective of caste and class. The…
CARS24’s Vikram Chopra on tackling hidden risks and shorter ownership cycles in India’s pre-owned car market Premium Story
The supply issue in the pre-owned car market stems largely from the sector’s unorganised nature and the information asymmetry that…
Experts weigh in: How breast cancer awareness ads can empower without objectification or insensitivity Premium Story
There are two ways to look at this. On one hand, awareness campaigns are essential in educating the public about…
On the spot: Ad champions women’s empowerment Premium Story
The campaign’s film artfully portrays the plight of four different women coming from different walks of life, struggling through the…
From construction sites to quiet weekends, Shalabh Chaturvedi balances work with family, music, and exploration.
Bata is working to shake off its middle-of-the road imagery
