The humour and novelty of the AI Granny encourage engagement.
Sudhir Mehta, Chairman of Pinnacle Industries and founder of EKA Mobility, shares his journey, passion for EVs, and love for…
“I thrive on crafting strategies, forging impactful partnerships, identifying new business opportunities, and ensuring we stay ahead of industry trends,”…
Haldiram’s, valued at over $10 billion, has evolved from a small Bikaner shop to a global snack empire. Led by…
On the spot with IMAX Corporation’s Preetham Daniel Premium Story
Brave campaign keeps childhood dreams alive
OpenAI’s GPT-4o tool has sparked debate over AI-generated art mimicking Studio Ghibli’s style. Critics question consent, creativity, and ethical implications,…
After hours Premium Story
From orchestrating grand events to designing immersive environments, my role is to craft moments that resonate with our audience.
By poking fun at the traditional notion of buying gifts for others during the holiday season, Harvey Nichols encouraged customers…
‘From 5%, the non-`1 price points now constitute 30% of our portfolio’
“I have a disease called creativity. I love creating—ideas, businesses, new worlds,” Aggarwal said.
CCI’s probe into media agencies over ad rate collusion ahead of IPL 2025 may reshape pricing strategies and enforce transparency…
After hours with Raghavan RS, CEO & Co-Founder, Animaker Premium Story
Raghavan RS, CEO & Co-Founder of Animaker, shares insights on his work, weekdays, and weekends—balancing AI-driven video innovation with spontaneous…
Rather than letting these iconic red and yellow cars end up in a junkyard, Little Tikes invited the families to…
After hours with Sooraj Balakrishnan, Associate Director & Head of Marketing, Acer India Premium Story
“Weekends are a mix of recharging and inspiration,” Balakrishnan said.
TV spot rates set to jump 80% as India pads up for the Sunday finals.
British Airways’ Your Family in the Skies is an incredible effort by a storied global airline brand to bring a…
The timing of the ad placement amplified its impact, as it was aired on channels such as ABC and CNN…
In this interview, Nisha Narayanan, COO & director, Red FM and Magic FM, talks to Alokananda Chakraborty about the reasons…
