“We need creatives who can speak both visual and business, who know how to wield data without being enslaved by…
The Britannia Croissant x Prashant campaign is a strong example of how brands can effectively respond to consumer sentiment and…
Rasna revives iconic brand Jumpin to enter India’s Rs 100,000 crore RTD market. Chairman Piruz Khambatta outlines plans for nutritious,…
‘AI is rewriting the rules of adtech, demanding outcome ownership’ InMobi’s Abhay Singhal Premium Story
“There are three key areas where innovation is reshaping the space: The first is AI-driven creative production: The process of…
To combat this, Heinz introduced a clever solution: a label featuring a Pantone-matched red stripe that precisely matched the unique…
“As the co-founder and chief product & technology officer at Beacon, I lead our product vision and technology strategy to…
A mid-season IPL 2025 pause could slash ad revenues by up to 35%, hitting JioHotstar and team incomes hard. Brands…
Nike’s “Winning Isn’t Comfortable” campaign, especially the Stairs film, does something most sports ads don’t. It catches you off guard.
“My weekdays start early—usually with a cup of tea and some reading,” Mansharamani said.
JLR India’s MD Rajan Amba discusses record FY25 sales, the rise of bespoke luxury vehicles, upcoming EV launches, and evolving…
Slugfest in social commerce: Ad spend fragmentation is inevitable if customer interactions shift to chatbots Premium Story
OpenAI’s widely used AI chatbot now includes smart shopping features with personalised product suggestions.
This campaign transcends a simple wordplay; it’s a crucial commentary on the skills cultivated during motherhood.
Weekends are a mix of relaxation and curiosity. I do take time off from markets, and spend time with the…
Original music offers long-term ownership and becomes a sonic expression of a brand’s unique personality
Interview: Saumen Bhaumik, CEO, CaratLane Premium Story
“Focus on everyday wear to stay relevant in a price-sensitive landscape”
After hours with Mohak Nahta, Founder & CEO, Atlys Premium Story
“Soon, friends wanted to use it, and word spread. What began as a personal fix grew into something bigger,” Nahta…
The humour and novelty of the AI Granny encourage engagement.
Sudhir Mehta, Chairman of Pinnacle Industries and founder of EKA Mobility, shares his journey, passion for EVs, and love for…
