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    1. Business News
    2. Authors
    3. alokananda chakraborty

    Alokananda Chakraborty

    Introduction

    Editor – BrandwagonRead More

    Author's image
    Editor – Brandwagon
    Author's image
    By Alokananda Chakraborty
    On the other hand, the Mercedes-Benz logo, with its iconic three-pointed star representing dominance over land, sea, and air, speaks to the spirit of excellence and innovation.
    After Hours with Harsha Solanki, VP, GM – Asia, Infobip

    A significant part of my work involves spearheading key initiatives in India while closely collaborating with regional leadership teams to…

    By Alokananda Chakraborty
    November 3, 2025 09:39 IST
    A logo is like the fingerprint of a company’s philosophy - it’s unique and encapsulates what the company stands for. Cashfree’s logo features two upward arrows, reflecting our relentless focus on growth and speed.
    After Hours with Akash Sinha, CEO & Co-founder, Cashfree Payments

    It’s about anticipating market shifts, consumer behaviour evolution, driving innovation, and ensuring our products set new standards – not just…

    By Alokananda Chakraborty
    October 13, 2025 09:39 IST
    Royal Enfield stands out for me; it has built an incredible aspirational lifestyle quotient while staying authentic to its rugged, old-school motorcycling ethos, even as it modernizes.
    After hours with Sujay Rachh, chief marketing officer, Nuvama Group 

    My mornings begin with a hot cup of chai and a whiteboard full of ideas. Imagine juggling flaming swords while…

    By Alokananda Chakraborty
    October 6, 2025 10:12 IST
    Adar Poonawalla
    All in a day’s work: From vaccines to movies to sports, Adar Poonawalla seizes every opportunity

    Poolawalla is most industrious when opportunity beckons.

    By Alokananda Chakraborty
    October 4, 2025 15:19 IST
    To me, luxury is reflected in authenticity, craftsmanship, and timeless thoughtfulness. I gravitate towards brands that embody these values. Whether it’s a bespoke saree from a heritage brand or a finely crafted leather accessory, my choices align with purpose and meaning.
    After hours with Vinita Singhania, Chairperson & Managing Director, JK Lakshmi Cement

    My weekdays start early, often with a moment of quiet reflection or reading to set the tone for the day.…

    By Alokananda Chakraborty
    September 29, 2025 10:06 IST
    When it comes to my work desk, the Apple ecosystem is something that I swear to. From your iPods, iPhone, iPad, to Mac, the ecosystem is everywhere.
    After hours with Vivek Raina, Co-founder & CEO, Excitel

    My day starts off early at around 6:30 AM. And the first thing I do is check and respond to…

    By Alokananda Chakraborty
    September 23, 2025 09:41 IST
    Millionaire households in India jump 90% in four years

    The period between 2017 and 2025 has been transformative, with the number of Indian households worth over $1 million surged…

    By Alokananda Chakraborty
    September 19, 2025 06:55 IST
    The Asia Cup 2025 is being aired on Sony Sports channels and live streaming on SonyLIV. Experts said there is still time for demand to ratchet up.
    Indo-Pak Asia Cup encounter fails to create ad frenzy

    Sony faces unsold inventory; brands wait and watch

    By Alokananda Chakraborty
    September 15, 2025 09:48 IST
    Garmin’s motto, “Beat Yesterday,” deeply resonates with my philosophy, which focuses on self-improvement rather than comparison.
    After hours with Prasad Shejale, Founder and CEO, LS Digital

    My weekdays start early with a disciplined workout. I am a triathlete training for ‘Ironman’, so fitness fuels my mornings…

    By Alokananda Chakraborty
    September 15, 2025 09:32 IST
    GST for ad industry
    Rs 10,000 crore in 100 days: GST jackpot for ad industry

    Agencies expect 15-20% surge in festive ad spend.

    By Alokananda Chakraborty
    September 11, 2025 07:29 IST
    I have a soft spot for thoughtful, well-crafted brands. While I travel often, I always seek out unique local finds, especially in teas, skincare, and clothing. I don’t drink coffee, but I’m a devoted tea drinker.
    After Hours with Ankita Vashistha, Founder and Managing Partner, Arise Ventures

    We also have a dedicated platform and community for women entrepreneurs – StrongHer. What drives me is the energy of…

    By Alokananda Chakraborty
    September 8, 2025 09:52 IST
    This precept of the client-agency relationship and his respect for the creative product were to be Nanda’s statement of purpose as an advertising professional.
    Master of nonchalance, Diwan Arun Nanda dies

    Nanda, co-founder of Rediffusion (1973), and among Indian advertising’s most influential figures, passed away aged 76 on Saturday.

    By Alokananda Chakraborty
    September 7, 2025 10:23 IST
    At the time, CRED was still a relatively new entrant in the fintech space. Its proposition rewarding credit card bill payments was unconventional and futuristic.
    On the Spot with Keshav Bhajanka, Executive Director, CenturyPly 

    It instantly sparked intrigue, commanded attention, and created lasting recall far beyond the 30-second screen time. What made the campaign…

    By Alokananda Chakraborty
    Updated: September 3, 2025 14:42 IST
    My bikes are more than machines — they’re my soul companions. I ride a Harley Davidson Street Glide when I want to cruise, a BMW GSA 1250 for long-haul adventures, and a KTM 450 when I’m craving off-road action.
    After hours with Rajan Sethi, Managing Director, Bright Hospitality Pvt. Ltd.

    Weekdays are full throttle. I start early — usually with coffee (often my own café’s single-origin roast) and a quick…

    By Alokananda Chakraborty
    Updated: September 5, 2025 09:57 IST
    I’ve never been a collector of gadgets for the sake of it, but I do value tools that make life simpler. My phone, of course, is command central. I rely heavily on productivity apps and collaborative tools to stay on top of things.
    After hours with Pawan Gadia, Global CEO & director, FNP

    I like structure, but I’ve learnt to keep my weekdays fluid. Mornings are usually for deep thinking – org planning,…

    By Alokananda Chakraborty
    August 25, 2025 10:03 IST
    The regulation prohibits advertisements related to online money games in any media, purportedly including WhatsApp, or by social media influencers.
    Ban on real-money gaming ads leaves IPL’s Rs 5,000-cr ad economy exposed

    While media rights have traditionally been the most significant contributor to BCCI’s income – logging ₹9,678 crore in 2025 –…

    By Alokananda Chakraborty
    August 21, 2025 10:20 IST
    I’m an unapologetic Apple evangelist. My Mac, iPad, and iPhone are my ride-or-die trio. It keeps much of life simple, seamless and effective!
    After hours with Anshu Sarin, CEO, 91Springboard

    “The business of workspaces is not just renting desks; we’re building vibrant, human-first workspaces that hum with energy, hospitality, and…

    By Alokananda Chakraborty
    Updated: August 19, 2025 16:33 IST
    I’m drawn to brands that combine heritage with innovation. Bata, of course, is close to my heart for its legacy and forward-thinking approach. In fashion, I appreciate brands like Hush Puppies for their blend of comfort and style.
    After Hours with Badri Beriwal, Chief Strategy & Business Development Officer, Bata India

    My weekdays are structured yet dynamic. I start with a brisk walk and some quiet time to set my tasks…

    By Alokananda Chakraborty
    August 11, 2025 10:02 IST
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