Campaign perfectly exemplifies power of brevity
Times are changing fast and staying relevant over decades by many of these brands is nothing short of inspiring, according…
Here’s how ad agencies are combating tight money conditions
‘Emami will focus on food & paper in 2024′
Slice of life presented as out of the ordinary
Bisleri expects its premium brand Vedica to become a Rs 100-crore brand soon
Ensuring quality across formats is a key challenge for Curefoods
How to play the nationalism card without sounding crass
Weekends are dedicated to quality family time, encompassing everyday activities like shopping, swimming, and shared meals
ASICS plans to keep competition on the toes with technology at the core
A deft weave of history, art, technology and heritage
Branded flex spaces are adapting to demand from smaller markets
Ad doesn’t sell a product; it offers assurance
‘Recruitment will never be completely tech-driven’
FE Brandwagon spoke to agency heads to figure out trends and tools that will be pivotal for marketers and consumers…
Industry is shifting towards a self-serve digital model
Lack of awareness and skill is restricting the use of martech tools
“Weekends are for self-rejuvenation, which means I go on long drives and explore new places as it helps enrich my…
