‘House of brands is the way to go’

A slew of new products and extensions hit the market as the shadow of the pandemic receded

Is India’s licensing and merchandising industry finally ready to take off?

‘Influencer marketing key to our growth story’

Actor scores 92%, the highest-ever score, on Hansa Research’s Brand Endorser Report

Urban Company aims to bring quality, innovation and affordability to the unorganised beauty services market

There are over 20 million CTV households in India

As viewership of children’s programmes on the small screen drops, OTT platforms and channels scout for ways to prop up…

PC manufacturers are banking on gaming PCs to prise open new markets across the country

Pramod Sharma, National Creative Director, Rediffusion Group

‘Innovation is important to keep the brand relevant’

Yet, the Oracle Global Happiness report says 94% of the business leaders surveyed in India do not have the wherewithal…

Paint makers are deploying technology to strengthen portfolio and distribution

Brands scramble to find new endorsers among young sports personalities who have seen recent success

The D2C home solutions brand released the print ad as of its 360-degree marketing campaign #WakefitTrikea

‘Plan to deliver deeper across tier I-III cities’

“India is positioned to rise from its position as the world’s 10th-largest market to become the seventh-largest — ahead of…