Pepperfry looks to expand its 24-hrs-to-doorstep service.
‘Distributor-driven model not fit for ready-to-cook items’
Legacy gifting firms’ digital prowess will face a test this festive season
About 60% of its sales is contributed by this consumer group
Simply injecting money into a defunct brand isn’t enough to save it. Lessons from brands that are at it…
Why new-age beauty brands are opting for consensus-based marketing
‘D2C will soon be the key channel for our premium brands’
Brands are being put to test by consumers who increasingly expect them to speak out on important social issues
As per the proposed guidelines, if social media influencers endorse any brand against a fee, they will have to declare…
Brands are scrambling to get on board the kabaddi tourney as the ninth season kicks off on Oct 7
Why Reliance Retail’s buyout of Campa-Cola is a win-win for both
Private labels in the apparel segment are closing the gap with those in the grocery space in the online world
While online channels contribute 6-7% of our total revenue, we see that increasing as the online business is growing at…
The social media crisis of Domino’s was not just a social media fiasco, it was a revelation of the company’s…
Wakefit’s expansion plan hinges on stepping out of the big cities, beefing up its offline presence and moving into adjacent…
‘Intimacy is the algorithm of creativity’
The new agency will specialise in innovation, data, marketing and technology and aims to service start-ups, fin-tech, e-commerce, ed-tech, and…
The recent comeback announcement by Garden Vareli is testament to the potential the branded saree segment holds
