Can Licious grab a bite of the low-margin category?
During the latest season of Amazon’s annual shopping event the business saw around 50% jump in its customer base and…
Campaign shows potential of audio in storytelling
Movie exhibitors adopt tactical pricing to lure audiences back
Khanna will continue in her role as Tweak India CEO and become a shareholder of the Good Glamm Group.
Technology, safety and men’s grooming have upended the market
A report by Publicis Groupe and Digital India Foundation offers some directions to brands on leveraging the govt’s Open Network…
MullenLowe Lintas-Motilal Oswal spat turns the spotlight on idea ownership
Clearly, the country’s hunger for podcasts has deepened over the past few years becoming the millennial and Gen Z’s go-to…
In a first, Prime Video will play ads during the India-NZ series
How ASCI plans to tackle ‘manipulative tactics’ online
Interview: Sanjeev Kumar Bijli, joint managing director, PVR
The report indicates that 50% more apps are remarketing in the first half of this year, compared with the same…
Is this the future of video advertising?
Brands infiltrate web series as the format gains popularity
Interview: Valerie Beauchamp VP, global head of agency development and education, marketing solution, LinkedIn
Here’s how Akasa is fighting competition in the air
Assortment & visibility are the growth levers for new D2C players
