Buoyed by the response to its two models?the XC90 sports utility vehicle and the S80 sedan?launched two months ago in the country, Swedish carmaker Volvo Car Corporation is planning to bring two more cars from its stable into the Indian market in the next two years.
?We are considering to bring in two more cars into the Indian market, first from among the XC70, C70, S40 and C30,? Paul de Voijs, managing director, Volvo Car India, told FE. The company has, in all, nine different models in the global market.
Volvo managed to sell seven vehicles within two months of the launch of the somewhat pricey XC90 and S80. The company now hopes to increase this number significantly. ?We are too new to the Indian market, but see numbers rising to 45-200 cars,? Voijs added. The ex-showroom price (in Delhi) of the Volvo S80 D5 is Rs 38 lakh and that of the XC90 D5 is Rs 45 lakh.
In a bid to make further inroads into the burgeoning Indian market, Volvo plans to add eight or nine dealers to its existing three in Mumbai, New Delhi and Chandigarh, by next year.
Volvo cars were to be launched in India in 2006, but were late by a year owing to delays in obtaining import approvals. ?We are legally under Ford in India. However, decision-making, including choosing dealers, rests with us,? Voijs said. In India, Volvo relies on Ford for human resources, customs clearance, shipping, dealer transportation, credit, accounting and IT.
Volvo?s vehicles for India are produced at the company?s Torslanda plant in Sweden and imported as completely-built units. The company has no immediate plans for production in India, Voijs indicated. In Asia, Volvo assembles its cars in Malaysia and Thailand at present.
Besides the metros, Volvo sees potential growth from Tier-II cities like Bangalore, Pune, Jaipur and Hyderabad. He says that the Indian market can be compared with the Russian market, where the company sold over 20,000 units, rather than China where it sold 10,000 units, this year.
?We see a direct comparison between India and the Russian market,? Voijs said. The main competitors for Volvo in the country are BMW in the SUV segment and Audi in the sedan segment.