Britain’s second largest airline and a Star Alliance member – bmi- has opted for IBS Software’s new generation IT solution for managing loyalty programmes for its passengers, it was announced here. IBS Software, a leading global solutions provider in the travel, transportation and logistics (TTL) verticals, is headquartered in Technopark, Kerala.
The iFly Loyalty software will help the airline to administer its frequent flier programme (FFP) and customer relationship management (CRM) functionalities like campaign management, feedback management and even fraud detection, an IBS communique said.
Juliet Hutchin, head of loyalty ,at bmi, said the airline will, for the first time, have a single customer database across its loyalty programmes.
“With the capability and flexibility of iFly Loyalty, we’ll really be able to unlock the revenue generating potential of our loyalty programmes through personalised customer communication and highly targeted campaign activity,” Hutchin added.
IBS Chairman and CEO VK Mathews said that given a turbulent global economy, the challenges of building strong customer relationships have become even greater.
“iFly Loyalty helps retain customers by improving customer service quality. And our system will enable them gain a competitive advantage,” Mathews claimed.
IBS Software operates out of 14 business centres in the Americas, Europe, the Asia-Pacific region, the Middle East and Africa.
bmi, meanwhile, has a fleet of over 50 aircraft and operates in excess of 1,800 flights a week. iFly Loyalty will enable it integrate with other Star Alliance member airlines. Star Alliance, with over 16,500 daily flights to 912 destinations in 159 countries, is the world’s largest airline network.