For all those who consider steel as just another metal, here is a woman who is working hard to prove it otherwise. Deepika Jindal, the managing director of Austenitic Creations, a subsidiary of Jindal Stainless Limited, introduced branded lifestyle products in stainless steel for both domestic and corporate sectors way back in 2004 under the brand name Art d?inox. And the lady has found an interesting way of promoting the metal with an Art Gallery, The Stainless.
Deepika offers the gallery as a platform where eminent artists showcase exclusive contemporary art through the medium of stainless steel at exhibitions. The gallery, which is less than a year old, has been drawing some very interesting work by artists lately. And Vibhor Sogani’s, God and I is the latest addition to it. Deepika is ambitious about the project and wants to keep holding more shows, ?about four in a year? she says.
Another policy that she has been following since the launch is to focus on people management, which, she says, is very important as it determines the dynamics for the success of the company. Quality is another important factor for Deepika. ?Our brand of products offer designer range of products that are original and affordable,? she thumps.