Safexpress Pvt Ltd, leader in the Supply Chain and Logistics Industry, has rolled out its new service ?Stock2Shelf?, to provide value added supply chain services to the Malls across the country.

This is the first of its kind ?end-to-end professional mall supply chain service? in the country for the retail stores inside the malls and is all set to redefine the Mall-Scape. This innovative end-to-end service addresses the supply chain management requirements of major retailers across the country in a professional and efficient manner. The service will enable retail stores inside malls to function seamlessly, especially during all national holidays, Sundays and during sale period as well, when malls experience heavy footprint.

The Stock2Shelf service ensures ?time-definite? delivery through professionally trained crew that manages stocks along with the necessary paperwork required to enter the malls due to the increased security checks. This service is expected to enable the store owners of Mall to boost their brand image.

According to Mr. Vineet Kanaujia, General Manager – Marketing, Safexpress, ?Retail is the largest vertical for Safexpress and contributes to 1/5th of the total business of the company. It was noticed that the retail stores inside malls were unable to make best use of the available resources owing to the lack of a professional supply chain service. Therefore, we have introduced this unique and innovative service to enable the store managers to operate efficiently. It will also allow these retails stores owners of malls to serve their customers with a wider variety of goods.?

Stock2Shelf service provides comprehensive mall supply chain services, inclusive of movement of retail and lifestyle goods, inspection and estimation, professional packaging, security clearance, storage and destination delivery, unpacking and reassembling/setting of retail goods, and finally reverse logistics.

For this pioneer service Stock2Shelf; Safexpress will operate under a new logo and dedicated trucks, in green colour will be servicing the retail stores inside Malls. The delivery crew for this service has been handpicked and provided with training to handle the specific requirements. These trucks will be plying 24×7, 365 days a year and gradually Safexpress plans to build an extensive fleet of trucks devoted to the Stock2Shelf service.

?Every retail store hopes to convert its footfalls into sales and Stock2shelf is an innovative way by which the store owners could achieve this. Moreover, the vibrant logo of this service depicts the lifestyle elements associated with malls which highlights the intrinsic value of this service. The logo also connotes the end-to-end supply chain services provided to retail stores by us, starting from our warehouse to the retail store shelf? adds Mr. Kanaujia.

This service has now been launched on a pilot basis for all the malls in Gurgaon including Ambience mall, DLF City Centre, Gurgaon Central, MGF Mega City, MGF Metropolitan, Mega Mall, Sahara Mall and DLF Grand Mall. Safexpress plans to gradually extend the footprint of this service across the country. This service will be a major focus area for Safexpress for the year 2009.