Big, organised retailers have left no stone unturned to cash on the run-up to the Holi festival when consumers go for impulsive buying. While some retail companies are offering IT and electronic gadgets in easy take away home instalments, others are attracting the consumers with free gifts with certain products.
While these offers led to sales figure for a few retail companies in the excess of 50%, many have not been able to achieve much success sticking to 20% sales growth.
Delhi-based retail major, Vishal Mega Mart under its campaign, ?Vishal ke sang rang birange saat din,?? is offering desktops and laptops at easy six month and 24-month instalments of Rs 499 and Rs 999. The company is also offering a DVD player with speakers priced at Rs1,499.
??Our exciting and unbelievable offers, started from 15th of this month and ending today, has shown a good response. Holi is specially for north zone so we have made additional sales from this offer. Our offer is valid at 60 stores in the north zone and has helped us in driving the sales which went up by almost 60%, ??Vishal Mega Mart, senior manager (marketing, north zone) Pradip Mandhana said.
RPG group?s Spencer Retail, which operates through various formats, is also offering special packages for the past two days across its various segment, including fast moving consumer goods, during the festival. According to Spencer Retail Ltd, vice-president (north) Statyaki Ghosh, a flocking crowd and a good response in the retail stores, specially in Uttar Pradesh where the company has come up with special package offers at its stores, is driving the sales by almost 20%.
Reliance Fresh, which sells food, fruits and vegetables, is also offering special Holi packages. The company is running two special packages. In one of them, the company is providing syringe, colours and buckets while in the other called ?fresh ho jao? the company has a package, comprising hair oil, soaps and shampoo. However, the company refused to divulge the sales figure.
??We can?t reveal the exact sales figure. But the response has been quite good and overwhelming,?? Jai Bendre, head of Reliance?s food marketing division said.