Franchise India Brands Ltd is advising ITC Wills Lifestyle, a leading name in the fashion apparels and accessories to expand its store network across India majorly in Metros and Tier 2 cities.
ITC is one of the largest corporate houses of India which has diversified into several businesses from FMCG, Hotels and apparels. Wills Lifestyle, a leading apparel brand from the Group has been established, over 14 years, as a chain of exclusive specialty stores providing the Indian consumer a delightful shopping experience through world-class ambiance, customer facilitation and clearly differentiated product presentation.
Wills Lifestyle is the premium retail destination which houses 3 distinct brands – Wills Classic (formal wear), Wills Sport (casual wear) and Wills Clublife (club & party wear). These brands target the young, fashion-conscious Indian male and female shopper who likes to stays at the forefront of international fashion in India. While Wills Classic boasts of distinct & detailing-led Styling, Sharp cuts, boardroom colors, and elegant fabrics that drape in a ?crisp & structured? manner, the Wills Sport range is more a representation of bold styling, Energetic color palette and ?worn-in? feel fabrics that drape in a ?relaxed yet & chic? manner. Wills Clublife is yet again a sharp brand offer, one that is anchored in flattering & accentuating style silhouettes, evocative colors palette, &, ?opulent? fabrics with embellishments that enhance sensuality
“The tie up with Franchise India a step further to expand our presence on a PAN India basis. We are looking at growing business opportunities that will be coming our way in future,?
Atul Chand CEO ITC Wills Lifestyle Retailing Division says.
?We take pride in associating ourselves with Wills Lifestyle for their expansion through the franchise route. Franchise India has been instrumental in the expansion of several brands across various industries and categories and I am confident that the franchise opportunity with WILLS Lifestyle has a great value proposition which our company can offer to our business buyers hungry for good opportunities.? Sonya Chowdhry, Director, Franchise India Brands Limited says.