Taking a giant stride in the 3-D animation cybermarketing space, Godrej?s gojiyo.com will roll out newer innovations to reach out to the younger generation at Godrej?s Virtual World that has social networking, gaming and theme parties, said Ashutosh Tiwari, executive, vice-president, strategic marketing, Godrej. He said this while Talking to FE at the launch of new reality game show in association with Sun TV.
?The gojiyo.com is a cyberpromotion portal of Godrej where net-savvy people could unwittingly bump into the vast multitude of Godrej products while getting engaged in properties like games, theme park-based parties and social networking. We already have popular game themes like Mayurvaas, Turqua snowflash and beachtown Solaris. The latest offering would be the celebration of the launch of new Bollywood movie Anjaana Anjaani in the virtual world enabling cyber visitors to be amid the starcast in the virtual theme park-based parties,? he said.
The cyberspace marketing is a huge hit among our younger audience where the company mopped up close to 2 million customers so far. Exciting games like Create Your Own Avataar in the 3-D virtual space where visitors animatedly engaged with Godrej products received some 2.05 lakh visitors until now, he added.
Godrej has a huge range of home comfort products including variety of fridges, washing machines, airconditioners, haircare, interior decors, ultra modern kitchenware, etc that cannot be purely promoted through above-the-line and below-the-line channels like radio, television, print and direct marketing-based promotions.
?Thankfully, audience engagement in cybermedia is so overpowering that fast multiplies in to impressive volumes, he said.