Discovery channel India wishes to keep afresh the content with the constant addition of television series to its video library that is touted to have 100,000 hours of broadcast. Rahul Johri, senior vice- president and GM of the channel said the television house spends nearly $900 million on non-fiction content globally, coupled with quality dubbing of the content to reach out to the diverse audience in the various markets.
With the sizeable population to engage in the Indian market, the company is adding 4 to 5 productions a year from the Indian region on various themes of travel, lifestyle, wildlife and science.
Speaking on the frequency of repeat content to fresh content to FE, Johri said the repeats are made to fulfill the viewers demand. ?Most of the programmes are 10 episode series and many viewers flood in with their requests for repeat telecast. Non-fiction genre bucks the trend on boredom in the viewership feedback on programme repititions?.