Zoho's Arattai Messenger Surges on Privacy Promise, But Can It Escape the 'Hike and Koo' Trap?
Challenger’s test

Arattai must not only match the incumbents but also surpass in ways that matter locally.

Geopolitics, Tariffs, and GST: Reshaping Opportunities and Risks for India's BFSI Sector. (Image Source; Canva)
From risk to resilience

Global & domestic changes including tariffs will impact BFSI with new opportunities, challenges.

Beyond the Wallet: Why Voters Support Trump's Policies Despite Economic Self-Harm.
Are MAGA voters rational?

Explaining the behaviour of Trump’s supporters requires looking beyond economic rationality, as culture and ideas may cut against reason.