Toyota unveils Century as standalone ultra-luxury marque to rival Rolls-Royce, Bentley
Toyota Motor Corporation (TMC) has launched its ultra-luxury brand, Century, at the Japan Mobility Show, with a focus on bespoke craftsmanship rooted in Japanese tradition. Positioned above Lexus, the lineup currently includes a sedan and SUV, with plans for a luxury SUV in 2023. The company also unveiled a two-seater luxury car prototype and showcased a new Corolla and partially built IMV Origin.